Earlier this 12 months, we requested 6,000 JustGiving fundraisers which exercise they like when elevating cash for charity.
Over half mentioned sporting occasions!
However profitable occasion fundraising will be exhausting. Annually, many charities battle to transform supporters into fundraisers, preserve folks engaged, and hit their targets.
And when you work in Occasions or Fundraising, the stakes are excessive. With out participating campaigns or programmes, supporters can lose curiosity or discover a completely different charity to help.
Nonetheless…
- Working occasions like marathons are the most well-liked private problem occasions.
- Working is among the fundraising areas on JustGiving (it grew 50% in 2023!).
- And extra folks than ever are creating JustGiving pages.
Which suggests the help is on the market – you simply need to discover ways to faucet into it.
4 steps to get your charity concerned in operating occasions
It’s clear: operating occasions are the perfect alternative for charities to lift extra in 2025.
Listed here are our prime 5 ideas for participating a wider viewers, constructing an even bigger group, and elevating extra money to your trigger with operating occasions.
1. Select the proper occasion
Does your charity’s group embrace individuals who prefer to get energetic, or worth well being and wellness?
Asking them to hitch a operating occasion to lift cash for you is an effective way to attach with them and align your trigger with their pursuits! Among the hottest selections embrace 5Ks, marathons, and the rising ultramarathon scene.
2. Set clear objectives
What would you like your supporters that will help you obtain with their fundraising? Don’t be afraid to get particular.
Throughout your planning, outline and talk clear fundraising targets to your supporters. Particular objectives and milestones encourage folks to lift extra money, plus present an enormous sense of feat once they hit them!
3. Use an occasion supplier
Make your work life simpler. Occasion suppliers like our companions at Threshold Sports activities host an array of thrilling public occasions. Which means they do all of the difficult logistical work (together with recruiting contributors for you)!
4. Give folks easy instruments
Making it straightforward makes the distinction. Give your fundraisers entry to easy fundraising instruments, they usually’ll be extra possible to make use of them (in flip, elevating extra money).
Learn on for an instance of how Macmillan raised £35,000 within the UK’s greatest 24-hour path race.
How Macmillan Most cancers Assist raised £35,000 within the UK’s greatest 24-hour path race
Macmillan Most cancers Assist leveraged the ability of operating occasions and noticed a mean of £775 raised per JustGiving web page.
How’d they do it?
Right here’s the place we faucet into the No. 3 step listed above: utilizing an occasion associate!
Macmillan participated in these two occasions:
- Threshold Path Sequence: 50km and 100km ultramarathons that allow fundraisers of all talent ranges push their limits. This occasion raised greater than half one million kilos for taking part charities in 2023!
- Endure24: the UK’s greatest 24-hour path race for the final word check of endurance. This race boasts a mean of as much as £775 raised per fundraising web page.
Threshold Sports activities placed on these two occasions, which helped Macmillan increase cash as a part of their occasion fundraising technique. Plus, Threshold occasions increase £2 million+ general for charities annually, and the Threshold workforce additionally recruit 85% of the contributors!
“The suggestions acquired from supporters participating in these occasions is all the time improbable. From help provided on the level of registration, proper as much as occasion day itself – our supporters are all the time glad with their occasions expertise.”
Macmillan Most cancers Assist
Working occasion fundraising could possibly be a key a part of your 2025 occasion fundraising technique.
Threshold Sports activities is right here to assist your charity increase extra money and develop your model with minimal danger and most help. With a Gold Package deal, it’s straightforward so that you can decide an occasion, and your supporters will love how easy and rewarding it’s to enroll, race, and fundraise utilizing JustGiving.
Be a part of the motion and be considered one of eight featured charities. Let’s make 2025 your finest fundraising 12 months but.
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Solely 8 charity spots obtainable
Charities that increase cash in Threshold Sports activities occasions quadruple their ROI (on common)!
Take a look at Threshold Sports activities’ Gold Charity spots however be fast – there are solely eight spots per occasion.
Discover Gold Charity Packages
“The packages work effectively for us as a result of they provide little potential loss when it comes to committing to buying locations, however plenty of potential for acquire with the best way extra locations will be bought on a place-by-place foundation.”
Macmillan Most cancers Assist
