Do you ever get caught along with your occasion planning? Is your group firmly connected to solely “tried-and-true” occasions? If you wish to get unstuck, contemplate increasing your peer-to-peer fundraising technique past the standard run, stroll, or bike occasion.
That can assist you discover options to been-there-done-that occasions, this put up will spotlight some really inventive and barely quirky P2P experiences. The enjoyable issue is excessive, and so is the amount of cash raised. However I need to do extra than simply encourage you. I’ll additionally present helpful ideas for launching and selling your distinctive P2P problem, every thing from enabling solo DIY fundraisers to attain their typically zany private targets to creating positive your app makes donating straightforward for his or her supporters.
And most necessary, we’ll cowl the real-world outcomes of next-gen P2P occasions—really spectacular outcomes. Let’s get to it!
Not That There’s Something Incorrect with Run-Stroll-Bike Occasions
Conventional run-walk-bike occasions stay in style with nonprofits as a result of they’re nonetheless highly regarded with fundraisers and the communities that donate to their causes. In actual fact, walks have grown in reputation since 2020, in keeping with the Blackbaud Peer-to-Peer Benchmark Report, and nonetheless produce probably the most income of any occasion kind.
So, there’s nothing mistaken with run-walk-bike occasions. Nevertheless, we do know that donor demographics and fundraising strategies are at all times altering. To maintain tempo with the occasions and to make sure future engagement and outcomes, strategy-focused nonprofits are now not concentrating their sources solely on legacy P2P occasions; they’re additionally seeing success in 4 fast-growing classes:
- DIY campaigns: Self-driven fundraising with out direct organizational involvement
- Social fundraising: Campaigns that exist solely on social media, unconnected to a bigger occasion
- Streaming/gaming: Fundraising occasions offered on streaming platforms with no connection to a separate marketing campaign
- Competitions/challenges: P2P occasions with leaderboards and incentives for prime performers, with “ambassador” fundraisers competing to lift probably the most cash, typically tied to social occasions and galas, however typically they’re stand-alones.
Various P2P Occasions
Even when your run or journey is a slam-dunk occasion yearly, increasing your engagement alternatives to incorporate non-traditional P2P occasions can construct new social networks and enhance your group’s visibility with untapped supporters. That may be a wise strategic transfer to your mission. Let’s check out some creative new occasions that might clean up your P2P technique.
As a substitute of a Stroll, Strive Gaming
Streaming providers that showcase avid gamers are large proper now. Creating live-stream fundraising occasions may help you join with youthful audiences, offering a useful alternative to get the subsequent technology of supporters concerned in your mission. Hit pause, although, in the event you’re pondering gaming is only for children:
- 35 years outdated is the typical age of a gamer
- 83% of fogeys play video video games with their children, with 51% taking part in with their children not less than weekly
Like gaming contributors, gaming occasions run the gamut. Typically, they’re a one-off, DIY fundraiser, like a well known Canadian gamer, Jonny Warren, turning his avid followers into donors for Parkinson’s Canada. He saved their curiosity with challenges and gimmicks, similar to shaving his head. He raised hundreds for the group.
Wish to construct relationships with stay streamers? Hearken to our podcast.
Gaming occasions additionally could be deliberate and managed by the group itself, similar to Sinai Dwell, a 13-hour gaming occasion that includes NHL gamers and different celebrities, who raised greater than $64,000 for the Mount Sinai Basis in Canada.
Make-A-Want is aware of that kids with important sicknesses typically really feel remoted. Gaming may help them keep related to their buddies. The group is so dedicated to gaming, they’ve a fundraising part of their web site devoted to streaming and encourage the gaming neighborhood to make a critically ailing baby’s want come true by internet hosting their very own fundraisers for the group.
Make-A-Want makes use of methods that might work for any nonprofit: They supply P2P sources—a toolkit with model logos, messaging, overlays, and ideas—plus numerous inspiration, with movies and graphics telling the story of how a particular reward quantity might deliver delight to a Make-A-Want child who loves gaming.
- Outcomes: Make-A-Want focuses on gaming in two methods: Gaming as a want (it has granted 300 gaming-related needs this 12 months) and gaming as fundraising car. An instance of an org-sponsored P2P gaming occasion: the esports manufacturing firm Blue Mammoth Video games organized the Brawlhalla World Championship live-stream broadcast. Incentives all through the match rewarded gamers with in-game objects like avatars once they made a donation to Make-A-Want. In 2023, the live-streamed occasion raised greater than $8,200 for Make-A-Want Georgia.
If you happen to’re concerned about producing (or encouraging) gaming occasions to your nonprofit, JustGiving® from Blackbaud gives free software program that permits P2P fundraisers to spotlight fundraising pages on their Twitch channel, plus how-to steerage to launch a gaming occasion.
As a substitute of a Trip, Strive an Icecycle
Trip occasions stay in style as a result of they’re such a vibe. Bike lovers are there for the fellowship of the street (or the spin studio) and the grind of the bodily problem. The cash raised to your trigger is a bonus. However conventional rides aren’t the one strategy to roll. Try how one New York group is reinventing the wheeled occasion.
Roswell Park’s Alliance Basis Icecycle to Finish Most cancers shifts gears on the bike expertise by making it more durable—a spinning occasion within the snow in upstate New York—and by making it an actual neighborhood expertise, interesting not solely to bikers but additionally to most cancers survivors and people who love them.
- Outcomes: In 2024, 1,300 Icecyle contributors raised $685,000 for analysis, scientific trials, and quality-of-life applications for most cancers sufferers and their households.
As a substitute of a Run, Strive a DIY (Fill-in-the-Clean) Occasion
Self-motivated supporters don’t need to wait round to your run occasion. They’ve concepts! Like Jamie Campbell, operating the London Marathon wearing a shrimp costume to learn BASICS Essex emergency care. Sure, it’s nonetheless a run, nevertheless it’s one thing else, too, one thing distinctly his personal.
DIY could possibly be nearly something: skydiving to your trigger or donating the proceeds of a bake sale. DIYers need to give their vitality and persona to their fundraising expertise, so that they create their very own little motion. Mobilizing help on-line and on social media, they get behind your trigger in their very own means—typically with out you even figuring out they’re doing it.
“Every of them clearly has a strong motivation to do good,” mentioned Jamie Parkins, Senior Product Supervisor for JustGiving. “And that motivation began with them. It didn’t begin essentially with an affiliation to the trigger. These motivations can’t merely be engineered by a corporation.”
How can your group take part in such a private effort? You possibly can amplify the message of people blazing their very own fundraising path by responding enthusiastically to their social media posts and reaching out to congratulate them when their problem has been accomplished.
Ed Pratt’s Supply to Sea Problem: To boost consciousness in regards to the well being of rivers within the UK, this adventurer accomplished a solo problem to paddle the size of the River Thames. He recorded his 19-day journey and uploaded movies to YouTube. Alongside the way in which, he set social media challenges for his followers, similar to naming his watercraft (Thamesy McThamesFace received).
Pratt was a superb wager for a unusual DIY distance problem: He turned a little bit of a sensation in 2015 by unicycling 22,000 miles around the globe, elevating greater than £300,000 for charity.
- Outcomes: By wading, swimming, and paddling the busiest river in Britain, Pratt raised about £22,000 for The Rivers Belief.
Tricks to Make the Most of Non-Conventional P2P Occasions
Now that you just’re impressed by the creativity and wonderful outcomes of outside-the-norm P2P occasions, let’s have a look at three methods that may assist your supporters develop into profitable fundraisers to your trigger.
1. Go Cell
Individuals test their telephones 60 occasions a day. Present a cellular app to your P2P occasions. It’s the place and the way you’ll drive probably the most consciousness and engagement. An app makes it straightforward for P2P fundraisers to replace their private pages and tales. They’ll ship messages and thank-you notes and connect with their social media posts within the app.
JustGiving discovered that fundraisers participating with a cellular app increase 89% greater than fundraisers who don’t use an app to fundraise for his or her occasion or DIY problem.
2. Gamify the Expertise
Everyone loves a problem, so add exercise monitoring or leaderboards for fundraisers to trace their progress. Exercise monitoring is a good way for fundraisers to problem themselves or compete with others. Fundraisers who interact in activity-tracking and gamification increase 10% greater than those that don’t.
3. Add Push Notifications
This content material supply mechanism sends communications with a way of urgency, similar to a reminder or a problem. Push notifications hold your P2P fundraisers targeted on their targets and motivated to attach with donors. They usually’re more likely to get learn. Roughly 2% of emails are opened vs. 20% of push notifications.
Begin Diversifying Your P2P Occasions
Rigidity and inflexibility is not going to be rewarded in right this moment’s fundraising setting. That is the time to embrace new concepts, nonetheless large or small. Take a look at out methods for non-traditional P2P occasions. Your prices and dangers are small relative to internet hosting a run, stroll, or bike. Performed properly, your P2P fundraising occasion can ship large year-over-year returns and domesticate lasting reminiscences for contributors.
Wish to be taught extra methods for dynamic P2P occasions? Try our webinar: Degree Up Your Participant Engagement—It’s Extra Than Only a Run/Trip/Stroll.
