London-based Unravel, the AI-powered video commerce platform reworking journey discovery, has secured €6.3 million in Sequence A funding to boost its AI capabilities to optimise video-commerce conversions and broaden its staff.
The spherical was led by Nauta Capital, a number one B2B software program investor, with participation from Energetic Companions, Slingshot Ventures, and Olivier Bisserier (ex-CFO, Reserving.com). They’re joined by Antler, Nodes, Upscalers, Brook Bay Capital and The Gamers Fund.
“The way in which folks uncover journey has modified. They don’t sift via infinite search outcomes—they get impressed by creators who’re exploring the world and sharing their experiences. Unravel bridges that hole, turning creator-shot movies into seamless, AI-powered reserving experiences,” mentioned Vijay Anand, CEO & Co-founder of Unravel.
Based in 2020, Unravel is an AI-powered video commerce platform that allows banks, airways, FinTechs, and telcos to show creator-driven journey content material into seamless transactions. The founding staff has many years of expertise constructing AI merchandise for banks, telcos, insurers and airways.
Trendy vacationers don’t begin with search, they begin with video. From Instagram Reels to TikTok, inspiration comes from creators showcasing actual experiences. Unravel goals to make these moments bookable and pleasurable utilizing AI.
The platform reportedly companions with a few of the world’s most influential journey creators, curating genuine, high-quality video content material that sparks wanderlust at scale. Whether or not it’s a luxurious overwater villa within the Maldives or a hidden avenue meals market in Bangkok, Unravel seems to remodel video discovery into frictionless transactions – proper inside a financial institution’s app, an airline’s loyalty programme, or a FinTech market.
“As somebody who has travelled all through my life and my profession, I’m properly conscious of the restrictions of the invention and reserving course of. By including video and AI into that course of, Unravel has created one thing which may very well be the long run and presents an enormous alternative. I’m actually excited to see how the corporate progresses on its journey!” mentioned KL Rahul, Indian cricket star and Unravel investor through The Gamers Fund.
The platform is already powering banks, insurers, and telecom operators throughout Asia and the Center East, with lively growth into Europe and the UK. In response to figures supplied by Unravel, clients have seen a 4x enhance in day by day lively customers and 10x enhance in conversion on their purposes.
“The rise of TikTok has had a large affect on the best way folks expertise content material on cellular. That change has occurred in parallel with banks, insurers and telcos including journey to their listing of perks or merchandise supplied to clients. Unravel has mixed each of those market adjustments, with the addition of an AI reserving assistant, to provide an extremely well-liked white-label resolution for patrons trying so as to add new income streams. Now the staff is trying to broaden throughout Europe and all of us at Nauta are so excited to assist that journey,” added Carles Ferrer, Basic Associate at Nauta.
With this funding, Unravel will improve its AI capabilities to optimise video-commerce conversions and broaden its London-based staff, hiring expertise in AI/ML, enterprise partnerships, and digital commerce. The corporate is actively recruiting from main gamers in journey tech, banking, and AI-driven commerce to scale its impression globally.
“I’ve been advising the management staff of Unravel for over a yr now. I’ve seen their imaginative and prescient, their execution and I consider what they’re constructing is actually the way forward for journey. That’s why I’ve invested,” mentioned Olivier Bisserier, Former CFO, Reserving.com.
