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Superior options
From digital advertising and marketing platforms to portfolio administration software program, Wealth Skilled’s Prime 25 Wealth Tech Suppliers of 2024 celebrates the corporations behind indispensable instruments driving and maximizing advisors’ enterprise operations.
Commenting on what makes an industry-leading bundle, Scott Stennett, senior vp of Richardson Wealth, says, “It have to be open structure, extremely safe, present quick response occasions, and ship steady enhancements.”
Emphasizing the significance of tailor-made options, Shaun Hauser, founder and CEO of wealth administration agency Wellington-Altus, provides that tech should even be customizable.
“Having a base plan that has that applicability, however then tweaking small components of the plan for every shopper, introduces a scalability characteristic to advisors that in any other case wouldn’t be doable,” he says.
In a panorama the place one dimension hardly ever matches all, this yr’s Prime 25 distinguish themselves with their progressive choices designed to optimize workflow.
Market intelligence
Protecting greater than 80,000 funding choices throughout North America, the portfolio administration software program affords worthwhile information comparability.
“We’re one of many few methods on the market that may examine a inventory versus a commodity versus a mutual fund, and inform you out of these three, which one you ought to be in at any time,” says president Paul Kornfeld.
One in every of SIACharts’ choices is its S&P 500 index rating.
“We’ve been in a position to simplify issues in a approach that claims, you ought to be shopping for Apple over Microsoft,” provides Kornfeld.
Stennett asserts that top-tier platforms ought to provide an array of options to facilitate a seamless workflow.
“An advisor is greatest served if they’ll get essential data equivalent to notifications coming from third social gathering or in-house danger evaluation engines. That alert ought to are available a consolidated dashboard, so the advisor doesn’t should go out and in of a number of methods each day to do their job,” he says.
SIACharts’ complete platform’s options embody:
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24/7 monitoring: goal alerts advising on shopping for or promoting choices
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Portfolio administration: creating and managing portfolios, together with creating watchlists and fashions for funding methods
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Asset allocation: rating of seven main asset courses, serving to advisors decide how one can greatest diversify their investments
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Actionable insights: every day rankings of shares within the S&P 500 primarily based on relative energy and technical evaluation
Evaluating tens of hundreds of investments, SIACharts’ platform performs over 10 billion calculations every night time.
“We’re doing extra evaluation than anyone else on the market,” provides Kornfeld. “We run tens of hundreds of experiences as a result of every person can create customized ones themselves, however we additionally run 600 ranked experiences right here each day for various large-cap teams and product sorts.”
One other instance of how the platform will be tailor-made to particular person preferences is thru its asset class rankings, which permits advisors to refine searches by distinguishing between mutual funds and ETFs. It additionally consists of geographic filters, guaranteeing Canadian advisors can discover top-performing investments that match their particular necessities.
“The software is nice for serving to Canadian advisors perceive in the event that they wish to be extra chubby US versus Canada. Simply that alone has reworked individuals’s books and shopper conversations,” he says.
The portfolio administration software program additionally stands out for its intuitive interface. It’s S&P 100 index report categorizes corporations into inexperienced, yellow, or pink zones, enabling advisors to concentrate on promising funding alternatives.
“The inexperienced zone, which is the highest 25% of the report, shortly permits you to eradicate 75% of the names out of your analysis and consideration,” says Kornfeld.
This yr, SIACharts debuted new options:
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Actual-time information: from ETFs to cryptocurrency, SIACharts’ customizable newsfeed permits advisors to remain updated on related funding matters
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Know-Your-Product compliance software: a one-page factsheet summarizing key data on funding merchandise, together with historic efficiency and peer-comparison evaluation


“In comparison with our rivals, our evaluation of North American equities may be very complete. We prioritize being an advocate for advisors, aiming to assist them make one of the best choices, which in the end interprets to higher methods for purchasers”
Paul KornfeldSIACharts
Kornfeld explains that the compliance factsheet was developed due to buyer suggestions, as due diligence stays a ache level for advisors.
“We’re not solely giving them good analysis and good instruments to make use of for his or her observe, however we’re attempting to make issues extra environment friendly to allow them to concentrate on rising their ebook of enterprise.”
Business skilled verdict
JS, TD Canada Belief: “Adopting SIACharts’ methodology has instantly impacted the way by which I’m able to thrive on this {industry} as a portfolio supervisor. A real systematic course of has been born in my observe since I’ve adopted the analytics made obtainable by SIA. If anybody is in search of a dependable course of that’s scalable whereas offering you with the aggressive edge all of us search as cash managers, there is no such thing as a have to look additional.”
Customizable content material
The platform’s white-labelled content material library is a one-stop digital advertising and marketing answer.
To assist monetary advisors successfully talk with purchasers, HeyAdvisor has over 120 instructional animated movies and infographics.
Advisors can entry materials on topics equivalent to:
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shopping for a house
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elevating a household
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beginning to make investments
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proudly owning a enterprise
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planning for retirement


“Our largest differentiator is that we’re extremely targeted on movies and infographics. Plenty of our rivals nonetheless focus extra on the tech area. As a result of we’re the content material creators, we are able to combine advisors’ branding into our content material”
Emily ReedHeyAdvisor
Advisors add their branding particulars, together with photographs, logos, model colors, and make contact with data onto the platform. HeyAdvisor then creates customized content material that advisors can share throughout shopper portals, web sites, and electronic mail communications.
Addressing the problem of sourcing dependable Canadian materials, HeyAdvisor stands out by completely specializing in creating communications for Canadian advisors utilizing related terminology.
“It’s one factor to have content material on the market, however what are your purchasers or prospects taking away from it? I feel that’s an essential factor that we actually concentrate on,” says Emily Reed, co-founder and CEO.
She notes that her hottest items are movies that distill advanced matters.
“Insurance coverage as an asset class was one piece that advisors wished to be speaking to their purchasers about as a result of it is vitally difficult in how it may be executed and arrange,” she says.
To make sure HeyAdvisor stays updated, new content material is added month-to-month. Moreover, advisors can use the web site’s ‘request content material’ button to recommend matters they want to see coated.
Reflecting on the impression of customizable content material, Reed says that considered one of her purchasers used to spend 10 hours every week creating advertising and marketing supplies. Nonetheless, after adopting HeyAdvisor, they streamlined shopper communications, lowering the time spent to only one hour per 30 days.
Along with saving time, the platform goals to assist advisors overcome the hurdles of constructing a social media presence, an important facet in aggressive markets.
Reed explains, “For every infographic, we’ve simplified them even additional to incorporate an Instagram picture you can customise on Canva.”
In just some clicks, HeyAdvisor supplies ready-to-post content material that may be translated throughout LinkedIn, X, and different social media channels.
Business skilled verdict
Craig Jensen, Subsequent Degree Insurance coverage: “Integrating the HeyAdvisor movies into my on-line presence has really made a distinction. I’ve seen a big enhance in engagement on platforms like LinkedIn, the place the movies constantly outperform different content material. The improved analytics and site visitors converse for themselves.”
Infinite Funding Techniques
Portfolio administration
The corporate’s premier product, Concord, unleashes a powerhouse toolkit that empowers wealth administration corporations to take management of their information.
“The applying itself isn’t just utilized by advisors or portfolio managers, it’s truly run largely by operators and directors, individuals which are reconciling information and buying and selling data frequently,” says Mike Zegers, vp of technique and enterprise growth.
From front- to back-office operations, the portfolio administration software program assists with:
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Portfolio accounting and valuation: impartial portfolio accounting with transaction-level particulars
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Buying and selling and order administration: creating mannequin portfolios and rebalancing investments primarily based on particular standards
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Charges and billing: conserving observe of invoicing and third-party charges
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Compliance: managing buying and selling and monitoring shopper portfolios for drift
Distinguishing itself from market analysis platforms, Concord concentrates on accumulating insightful information from investments presently held inside a shopper’s funding portfolio, with the power to run experiences primarily based on dynamic filters.
Utilizing Concord, advisors can entry over 1,000 totally different experiences and generate portfolio value determinations with choices to pick particular safety sorts, asset courses, and currencies.
“The good half about our portfolio administration software program is the autonomy it supplies from an operational perspective. We’re by no means asking purchasers to suit a sq. peg right into a spherical gap,” provides Zegers.
In a nod to its title, Concord additionally stands out for its capacity to orchestrate a seamless integration of shopper relationship administration and portfolio administration.
“Among the many issues we’ve constructed out over the past couple of years are higher shopper relationship administration instruments,” says Zegers. “There is a totally built-in CRM in our platform, and that units us aside from anybody else. We will instantly handle purchasers, in addition to accounts and portfolios on the identical platform.”
With over 20 years in enterprise, Infinite stays on the high by actively listening to shopper suggestions.
The corporate plans to introduce new options to boost the shopper expertise, together with vital updates to its shopper reporting portal and UI/UX instruments for improved navigation.
“One factor that units us aside is that we’re solely homegrown. Nothing in our system has ever been outsourced. The identical core growth staff that constructed our platform nonetheless manages it at present. This provides us a number of agility,” explains Zegers.
Business skilled verdict
Tim Frantz, Bush Associates: “‘Recreation-changing’ and ‘partnership’ – these are the 2 phrases that greatest describe what the Concord software program system and the superb staff at Infinite have achieved for our enterprise. Not solely has the system made our agency’s duties a lot easier and extra environment friendly, however the great group at Infinite, with their perception and understanding of our wants, have really change into important companions in our enterprise.”


“Our system is superb at giving corporations the power to retain full independence. Our purchasers are competing in a really dynamic area, and so they want to have the ability to construct their nuance into operations”
Mike ZegersInfinite Funding Techniques
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