Matching reward applications current an unbelievable alternative for nonprofits to maximise donations with out asking donors for extra contributions. Nonetheless, many organizations miss out on these funds just because donors are unaware of their employer’s matching reward applications. That’s the place well-crafted matching reward emails are available.
On this information, we’ll stroll you thru the very best practices for sending impactful matching reward emails—from timing and personalization to clear calls to motion. Particularly, we’ll cowl:
By the top of this weblog, you’ll have a built-out technique in place to spice up matching reward income and take advantage of each donation. Let’s get began!
Company Matching Reward Emails: The Fundamentals
Company matching reward emails are a robust device for nonprofits to extend donations by educating donors about their employer’s matching reward applications. These emails primarily function a bridge between donor generosity and the extra funds their firm is keen to contribute.
Right here’s what you have to know:
What Are Matching Reward Emails?
Matching reward emails are communications despatched to donors, informing them that their latest contribution could also be eligible for a company match. These emails usually embrace particulars on how donors can examine their eligibility, submit a request to their employer, and double (and even triple) their influence.
What Ought to a Matching Reward E-mail Embody?
To make your matching reward emails efficient, remember to embrace:
- A customized greeting to have interaction the donor.
- A thank-you message acknowledging their latest reward.
- A proof of matching presents and the way they work.
- A easy name to motion, corresponding to a direct hyperlink to examine eligibility or submit a request.
By mastering the fundamentals of company matching reward emails, your nonprofit can unlock untapped funding and strengthen donor relationships.
Why Ship Impactful Matching Reward Emails?
Matching reward emails are greater than only a fundraising tactic—they’re a key technique for maximizing donations and strengthening donor engagement. By sending well-crafted matching reward emails, nonprofits can unlock further funding and be certain that donors really feel extra related to the influence of their contributions.
Right here’s how:
1. Maximize Fundraising Potential
Many corporations provide matching reward applications that may double and even triple a donor’s contribution, however these funds usually go unclaimed just because donors aren’t conscious of them. A strategic e mail marketing campaign educates supporters on their eligibility and gives a direct path to submitting an identical reward request, considerably growing general donation income.
2. Strengthen Donor Engagement
When donors study that their contributions can go even additional by way of employer matching, they really feel a stronger sense of influence and involvement along with your group. This heightened engagement can result in elevated donor retention and future giving. In spite of everything, donors who see their presents making a much bigger distinction usually tend to proceed supporting your trigger.
3. Simplify the Matching Reward Course of
One of many greatest boundaries to securing matching presents is donor confusion about tips on how to apply. By sending clear and actionable emails with step-by-step directions, direct hyperlinks to employer matching reward request portals, and deadline reminders, nonprofits make it simpler for donors to finish the method.
4. Encourage Bigger Donations
When donors know their presents might be matched, research present that they could be extra inclined to present at increased ranges. If a $50 donation can flip into $100 by way of a company match, a donor would possibly think about growing their preliminary contribution. Highlighting this potential in your emails can encourage better generosity.
5. Seize Unclaimed Matching Items
Many matching reward applications have deadlines, and with out reminders, eligible donations could go unmatched. Sending well-timed emails ensures that donors act earlier than these deadlines move, serving to your group safe extra of the funding that’s already out there.
Double the Donation’s Trade-Main Matching Reward E-mail Streams
To assist nonprofits maximize matching reward income, Double the Donation affords a set of industry-leading matching reward e mail streams designed to have interaction donors at each stage of the matching course of. These automated e mail workflows be certain that donors obtain well timed, related info that will increase the chance of submitting an identical reward request.
Right here’s a breakdown of the important thing e mail streams provided and the way they contribute to fundraising success:
Match Eligible
This e mail is distributed to donors who’re recognized as match-eligible primarily based on their employer’s matching reward program. It informs them that their latest donation qualifies for a company match and gives direct subsequent steps to finish the method.
Identification in Progress
When a donor’s employer info is just not instantly out there, Double the Donation’s system continues working to determine their eligibility. The Identification in Progress e mail notifies donors that their employer is being seemed into, and encourages them to double-check their eligibility with an identical reward search device to see in the event that they qualify.
Finish-of-12 months
Many corporations set deadlines for matching reward requests, usually aligning with the top of the calendar yr by which the preliminary reward was made. The Finish-of-12 months e mail serves as an important reminder for donors who’ve but to finish their match submission, urging them to behave earlier than the deadline.
Thank You
After a donor submits their matching reward request, this e mail acknowledges their effort and thanks them for maximizing their influence. It additionally reinforces the worth of matching presents and their position in advancing the nonprofit’s mission.
What Makes Our Matching Reward Emails Stand Out
At Double the Donation, we all know that not all matching reward emails are created equal. That’s why we’ve designed our e mail outreach to be extremely efficient, customized, and strategically optimized to drive outcomes.
Right here’s what units our emails aside:
1. Larger-Than-Common Open and Response Charges
Matching reward emails persistently outperform {industry} benchmarks, attaining increased open and response charges than typical nonprofit outreach. This finally means extra donors are seeing, participating with, and appearing on the chance to get their presents matched.
In reality, our matching reward reminder emails end in an estimated 53% open charge, which is 2.6 occasions increased than that of the common nonprofit. On the identical time, our emails boast a lofty 7% click-through charge, which is greater than 2.4x the common nonprofit CTR.
2. Good Customization for a Higher Donor Expertise
Each nonprofit is exclusive, and so are their matching reward wants. That’s why our e mail system permits for intensive customization inside a shopper’s Double the Donation account. Key customization options embrace:
- Firm Exclusions: If a nonprofit doesn’t settle for donations from particular corporations, they’ll exclude these employers from their matching reward search. This implies donors gained’t obtain emails asking them to submit a match request for a corporation that the nonprofit doesn’t work with.
- Mission-Particular Filtering: Shoppers can specify their group sort and focus space (e.g., training, well being, surroundings). If an organization doesn’t match donations to that particular sort of group, donors gained’t be prompted to submit a request—stopping frustration and saving time.
The top objective? Guaranteeing that messaging is very related and efficient for a corporation’s donor base.
3. A Seamless, Optimized Matching Reward Journey
Our emails transcend simply informing donors about matching presents—they actively information them by way of the method. This consists of:
- Personalised messaging primarily based on donor and employer info.
- Simple-to-follow directions for submitting a match request.
- Automated follow-ups to extend the chance of completion.
With increased engagement charges, clever customization, and donor-friendly automation, our matching reward emails guarantee nonprofits seize extra matching {dollars} with much less effort.
By eradicating boundaries, refining concentrating on, and enhancing donor communication, Double the Donation helps organizations take advantage of each matching reward alternative by way of our matching reward emails and extra.
Greatest Practices for Matching Reward E-mail Success
Crafting an efficient matching reward e mail technique requires extra than simply sending out reminders. It’s about participating donors on the proper time with the precise message. By following these greatest practices, nonprofits can improve donor participation, enhance accomplished match requests, and maximize fundraising income.
1) Model matching reward emails to your group.
Your matching reward emails ought to really feel like a pure extension of your nonprofit’s general communications. In spite of everything, a well-branded e mail reassures donors that the message is reputable and strengthens their connection to your group.
💡 Prime suggestions:
- Use your nonprofit’s brand, colours, and fonts to take care of model consistency.
- Maintain the tone and messaging aligned along with your different donor communications.
- Characteristic impact-driven visuals, corresponding to photos of beneficiaries or previous donor contributions in motion.
By making your matching reward emails immediately recognizable, you create a seamless expertise that builds belief and will increase engagement.
Get began by customizing Double the Donation’s pre-made graphics utilizing your personal group’s colours and elegance!
2) Ship all correspondence from your personal area.
Donors usually tend to open and act on emails that come straight out of your group. Utilizing your personal area (e.g., @yournonprofit.org) as an alternative of a third-party e mail service (e.g., @matchinggifts.com) reduces the danger of emails touchdown in spam folders and builds donor confidence.
💡 Prime suggestions:
- Be sure that matching reward emails are despatched from a trusted and recognizable e mail handle (e.g., donations@yournonprofit.org).
- Authenticate your area with SPF, DKIM, and DMARC settings to enhance e mail deliverability (that is doable to do straight by way of Double the Donation!).
- Use an actual sender title, corresponding to “[Your Name] from [Nonprofit Name]”, relatively than a generic or automated sender ID.
By maintaining e mail correspondence inside your area, you identify credibility and improve the chance that donors will interact along with your message.
3) Get your timing proper.
The earlier you notify donors about matching reward alternatives, the higher. Research present that donors usually tend to full a match request inside 24-48 hours of constructing a donation, whereas engagement stays excessive. That’s why timing is all the things on the subject of matching reward emails.
💡 Prime suggestions:
- Ship an preliminary matching reward e mail instantly after a donation is made.
- Observe up with reminder emails for donors who’ve but to submit their presents.
- Incorporate year-end reminders, as many corporations implement end-of-year deadlines for match submissions.
By strategically timing your outreach, you may seize extra matching presents and be certain that donors observe by way of with their requests.
4) Begin with a robust topic line.
Your topic line finally determines whether or not your matching reward e mail will get opened or ignored. Fortunately, a compelling, action-oriented topic line encourages donors to have interaction along with your message and take the following step.
💡 Prime suggestions:
- Maintain it quick and to the purpose (ideally below 50 characters).
- Clearly point out matching presents, so donors know what the e-mail is about.
- Create a sense of urgency when applicable.
Listed below are just a few examples:
- “Your donation might go twice as far. Submit a match immediately!”
- “Do you know? Your employer could match your reward!”
- “Double your influence in minutes—see in case your reward qualifies!”
All in all, a well-crafted topic line will increase open charges and improves the possibilities of donors finishing their matching reward request. It’s primarily your e mail’s first impression, and selecting one which recipients wish to learn is a should.
5) Section and personalize the place doable.
Personalised emails outperform generic messages as a result of they make donors really feel valued and engaged. By segmenting your viewers and customizing e mail content material, you may improve response charges and maximize matching reward income.
💡 Prime suggestions:
- Deal with donors by title as an alternative of utilizing a generic greeting.
- Point out their particular donation quantity and the potential match.
- If employer info is offered, embrace the corporate’s matching reward coverage to streamline the method.
The underside line is that this: the extra related your message is to the donor, the extra possible they’re to finally take motion.
6) Hyperlink to your matching presents web page for extra info.
Your devoted match web page is one in all your most important belongings on the subject of educating and selling matching presents. Offering a direct hyperlink to this useful resource makes it simpler for donors to seek out the data they want and full their match requests with ease.
💡 Prime suggestions:
- Embody a clear call-to-action (CTA) linking to your matching presents web page.
- Be sure the touchdown web page is mobile-friendly and simple to navigate.
- Use instruments like Double the Donation’s search widget to simplify employer lookup.
If a donor must seek for their employer, entry matching reward kinds, or study extra about eligibility, your web site must be the go-to useful resource. Be sure it’s simple for them to seek out the precise info!
7) Encourage two-way communication.
Matching reward emails shouldn’t be one-sided. In reality, giving donors a strategy to ask questions, present standing updates, or search help will increase follow-through charges immensely. By fostering two-way communication, you make donors really feel supported and eradicate obstacles that may forestall them from submitting a match request.
💡 Prime suggestions:
- Embody a contact particular person’s title and e mail so donors know the place to achieve out.
- Use a pleasant, conversational tone that invitations questions.
- Ask donors to take a easy motion (like clicking an embedded button) when their matching reward request is full.
By offering direct help and inspiring donors to maintain your workforce in control, you encourage extra donors to finish the matching reward course of and maximize their influence.
8) Implement a number of follow-ups.
One of the efficient methods to improve matching reward income is by sending a number of follow-up emails. A well-timed collection of reminders can considerably enhance the variety of accomplished matches, guaranteeing extra funds go towards your mission.
In reality, our analysis exhibits that sending only one matching reward follow-up e mail results in 31% of eligible donations being submitted for matching. Nonetheless, nonprofits that implement further follow-ups see a dramatic improve in participation. Whereas a second follow-up e mail will increase the variety of matches by a whopping 45%, a 3rd reminder boosts submissions by an extra 9%—bringing the overall proportion of eligible presents submitted to 54%.
💡 Prime suggestions: For the very best outcomes, remember to house out your reminders strategically in order to not overwhelm the donor. Right here’s an instance cadence you would possibly think about:
- First follow-up: Inside 0-24 hours of the donation.
- Second follow-up: 3-7 days later, for individuals who haven’t taken motion.
- Third follow-up: One month later, for individuals who haven’t taken motion.
- Last follow-up: Close to the employer’s submission deadline or on the finish of the yr.
By sending a collection of well-timed reminders, you may seize extra company {dollars}, maximize donor influence, and enhance fundraising income in your group.
Monitoring Matching Reward E-mail Efficiency
Understanding how donors work together along with your matching reward emails is the important thing to optimizing your fundraising technique. With Double the Donation’s e mail monitoring capabilities, nonprofits can achieve precious insights into donor habits, tailor their outreach efforts, and higher predict incoming income from matching presents.
Let’s take a better look.
1. Acquire Perception into the Matching Reward Course of
Double the Donation tracks click on exercise inside matching reward emails, exhibiting how donors interact with the content material. By monitoring which donors click on on employer search hyperlinks or matching reward submission portals, nonprofits can measure curiosity and determine potential bottlenecks within the course of.
✅ Why It Issues: Monitoring clicks helps nonprofits see how nicely their emails are driving donor motion and the place changes could also be wanted to enhance outcomes.
2. Tailor Observe-Ups for Most Impression
Not each donor will full a match request instantly, however with efficiency monitoring, nonprofits can ship focused follow-ups to those that may have an additional nudge.
For instance:
- If a donor initially clicked however didn’t submit a match request, they could want an additional reminder or further steering.
- If a donor hasn’t clicked in any respect, a distinct method—corresponding to emphasizing influence or simplifying directions—could also be more practical.
✅ Why It Issues: By utilizing this knowledge to personalize follow-up emails and unstick matching presents, nonprofits can improve the variety of accomplished requests and maximize their fundraising potential.
3. Forecast Incoming Matching Reward Income
Matching reward funds can take time to course of, however with e mail engagement monitoring, nonprofits can estimate how a lot income is within the pipeline. Click on and submission knowledge enable organizations to foretell what number of donors are more likely to full the matching reward course of, offering a clearer image of anticipated funding.
✅ Why It Issues: Extra correct forecasting helps with price range planning, marketing campaign technique, and objective setting, guaranteeing organizations can higher allocate assets.
Bonus: Customizable Matching Reward E-mail Templates
Able to get began? Kick off your matching reward e mail efforts with our pre-written outreach templates right here:
Template 1: Matching Reward E-mail for Recognized Firm/Eligibility
Topic Line: Your Latest Reward Qualifies for a Match!
Expensive [Donor],
Thanks in your beneficiant donation of $[Donation] to [Nonprofit]! Your help helps us make an enduring influence, and now you may have the chance to double your influence at no further value to you.
We’ve recognized that [Company] affords an identical reward program, which suggests your donation could also be eligible for a match! Submitting an identical reward request is easy and might double—and even triple—the help you present to our mission.
Right here’s tips on how to get your reward matched:
- Click on the hyperlink under to entry your organization’s matching reward portal.
- Observe the directions to submit your match request.
- Your employer will course of the match, doubling your influence!
👉 [Submit Your Matching Gift Request]
Many corporations have submission deadlines, so don’t miss this chance to maximise your reward. You probably have any questions, we’re glad to assist!
Thanks in your continued help!
Greatest,
[Name]
[Organization]
[Contact Information]
Template 2: Matching Reward E-mail for Unknown Employer Eligibility
Topic Line: May Your Reward Be Matched? Discover Out Now!
Expensive [Donor],
Thanks in your beneficiant donation of $[Donation] to [Nonprofit]! Your help is invaluable, and also you would possibly be capable of double and even triple your influence by way of a company matching reward program.
Many corporations match donations made by their workers, however we don’t but have your employer’s particulars on file. Would you are taking a second to examine if your organization affords an identical reward program?
It’s fast and straightforward! Simply click on the hyperlink under, seek for your employer, and observe the directions to submit an identical reward request if out there.
👉 [Check Your Employer’s Matching Gift Program]
Your donation might go twice as far in supporting our mission—all at no further value to you. Many employers have deadlines for match requests, so remember to examine your eligibility immediately!
Thanks once more in your generosity and dedication to our trigger. You probably have any questions, be at liberty to achieve out!
Greatest,
[Name]
[Organization]
[Contact Information]
Wrapping Up & Extra Assets
A well-executed matching reward e mail technique can unlock vital further funding in your nonprofit whereas strengthening donor relationships. By specializing in timing, personalization, and readability, you may guarantee your emails are each efficient and fascinating, finally driving actual outcomes.
Now that you’ve the instruments to create compelling matching reward emails, it’s time to place them into motion. Begin optimizing your communications immediately, and watch as extra donors reap the benefits of their employer’s matching reward applications—resulting in better influence in your trigger!
Serious about studying extra about matching reward communications and past? Try these further really useful assets:
