Firms gave a powerful $29.48 billion to U.S. charities in 2022. Even with this generosity, nonprofits often overlook income alternatives. Actually, $4-$7 billion in funds allotted for matching items go unclaimed yearly. That’s the place a company giving database is available in.
This expertise makes it simple for nonprofits to establish firms that provide CSR alternatives, equivalent to office giving packages, sponsorships, and in-kind items. With a complete and correct database, nonprofits can entry detailed details about company giving packages, together with eligibility standards, software processes, and deadlines.
This text will cowl these matters and share how nonprofits can make the most of company giving databases to find firms prepared to donate:
These databases aren’t simply data repositories; they’re gateways to elevated donations by way of beneficiant firms. Let’s discover methods to harness this expertise to unlock larger fundraising success at your nonprofit.
What Is A Company Giving Database?
A company giving database is a complete useful resource that compiles data on company philanthropy packages. This expertise helps nonprofits establish potential funding alternatives by offering particulars on particular person firms’ program standards, software processes, and phone data.
Some databases provide geographic search capabilities, whereas others require you to seek for particular firms by title. A database will sometimes retailer data on several types of giving alternatives equivalent to:
- Matching Presents: On this program, firms match donations their workers make to eligible nonprofits, successfully doubling the preliminary donation quantity.
- Volunteer Grants: Firms present financial grants to nonprofits the place their workers volunteer normally primarily based on the variety of hours volunteered.
- In-Type Donations: As a substitute of money, companies donate items or companies, equivalent to merchandise, skilled companies, or different sources that the nonprofit may want.
- Trigger Advertising: Additionally known as cause-related advertising and marketing, trigger advertising and marketing is when firms collaborate with nonprofits to launch campaigns the place a portion of the income from sure services or products is donated to the nonprofit.
- Group Grants: Firms present grants for particular initiatives or packages that align with their CSR aims, usually specializing in area people enhancement.
360MatchPro’s matching present database shops data on firms’ matching present and volunteer grant packages. Fundraisers, donors, and volunteers can use the database to seek for their employers and uncover worker eligibility necessities, which nonprofits are eligible for matching grants, grant quantities, and match ratios. It’ll even present directions on submitting a match request and a hyperlink to the shape, if out there.
For instance, listed here are the rules our database has for YUM Manufacturers, which owns KFC, Pizza Hut, and Taco Bell:
Company giving databases are perfect for nonprofits searching for assist and journalists reporting on CSR contributions.
CSR Databases: Understanding The Enterprise Perspective
Firms that give to charity obtain a repute enhance, tax write-offs, and elevated worker engagement. As such, many firms wish to publicize their CSR efforts by creating devoted net pages. They’ll additionally attain out to company giving database suppliers to be added to their techniques, making it simple for nonprofits and workers to analysis donation alternatives and discover eligibility necessities.
Causes that firms share their CSR insurance policies embody:
- Enhanced model repute: Our CSR analysis signifies that customers are 4-6x extra prone to belief, shield, champion, and buy from firms with a robust sense of objective. In the meantime, 93% of workers desire working for firms that lead with objective. Meaning firms with CSR initiatives usually tend to win over workers and customers.
- Increased worker participation in CSR: Selling their office giving packages means extra worker participation! For instance, let’s say somebody donates to your nonprofit. If their employer shares their data with a company giving database supplier, donors can analysis their eligibility and decide in the event that they’re match-eligible proper out of your donation web page.
- Group goodwill: Some firms exhibit their assist for particular causes that align with their firms’ companies. Our checklist of company philanthropy examples highlights how Bombas, a preferred clothes retailer, donates socks, t-shirts, or underwear for each merchandise bought. They’ve donated 100 million gadgets to three,500+ shelters, transitional residing amenities, and different neighborhood organizations.
Some firms handle company giving by launching a individually administered personal basis, for which the IRS requires public disclosure. Firms sometimes share impression metrics, funding alternatives, and methods to apply for funding on their web sites.
Nevertheless, companies generally donate by way of company giving packages. Since firms aren’t required to publicize these packages, you might need hassle discovering which companies provide them. A company giving database like ours may also help right here! Our workforce always updates its database with the most recent data on firms’ CSR packages. With data on greater than 24,000 firms, our matching present database is essentially the most complete, correct one on the earth.
Why Some Firms Cautiously Share Their CSR Packages
Whereas there are a number of advantages to advertising and marketing CSR packages, some firms select to restrict their publicization. Right here’s why some firms select to restrict the visibility of their philanthropic actions:
- Considerations over too many donation requests
- Privateness issues for recipients or delicate initiatives
- Angering prospects who assume the corporate is losing cash on a company or trigger they don’t approve of
As a substitute of publishing related CSR data on their web site, companies might quietly add their data to a company giving database to make sure key data is on the market to solely those that want it, equivalent to nonprofits and workers.
Double the Donation’s Company Giving Database For Nonprofits
Our company giving database, 360MatchPro, is particularly designed to assist nonprofits enhance fundraising by way of company philanthropy. It’s the world’s most complete matching present database, representing 26.8 million matching gift-eligible people at 24,000+ firms. That’s an unbelievable 99.68% of all match-eligible donors!
With it, your nonprofit can:
- Determine and pursue match-eligible items and volunteer grants
- Incorporate matching items into present software program through 100+ integrations, together with main suppliers like Blackbaud and Stylish
- Simplify the matching present and volunteer grant expertise for supporters
- Save time with automated e mail streams that encourage supporters to submit requests to their employers
- Observe and report on matching items with ease
Our workforce additionally always searches for and resolves hindrances like damaged hyperlinks, outdated kinds, and loading points. That method, donors and volunteers gained’t waste time finishing an software simply to search out out they’re not eligible.
How Our Company Giving Database Works
Nonprofits can simply make utilizing our database part of their present donation and volunteer administration processes. Right here’s the way it works:
- Embed our firm search device into key areas in your web site like your donation type and affirmation web page.
- Supporters lookup their employers. They’ll seek for subsidiaries, model names, and native places of work. Even when they misspell the corporate’s title, our database may also help them discover the precise one.
- Supporters view the corporate’s tips. For matching items, this consists of minimal and most donation quantities, match ratios, worker eligibility necessities, nonprofit eligibility necessities, and request deadlines.
- If out there, supporters click on the hyperlink to the match request type or observe different submission tips. At the moment, we’ve got over 90% of kinds out there in our CSR database.
Watch this digital tour of our platform, so you’ll be able to envision the way it’ll work on your workforce:
Because the chief in matching present expertise, we’re always creating highly effective new options to drive nonprofits’ success ahead. As an example, our newest innovation is matching present auto-submission, which provides donors the choice to let our expertise submit their match requests for them. Meaning much less work for them, fewer errors on their kinds, and extra income on your nonprofit!
With 360MatchPro by Double the Donation, you’ll be able to relaxation assured that you simply’re benefiting from company matching items.
How Nonprofits Can Leverage Our Company Giving Database
Nonprofits of all sizes and styles ought to discover ways to leverage a company giving database. These databases may also help your nonprofit establish and join with firms whose giving standards match your mission, serving to to pinpoint long-term partnerships.
If investing in a company giving database feels like a wise transfer, right here’s how one can benefit from 360MatchPro:
- Educate your workforce. Guarantee your workforce is aware of methods to use your company giving database. Nonprofits who use our database can discover our assist articles, be taught all about company giving by way of our Matching Reward Academy, and join with our highly-responsive workforce in the event that they need assistance.
- Embed the corporate search device into key locations. Add our firm search device to your on-line donation type and affirmation web page to allow donors to test if their employer gives matching items when donating. Some nonprofits create a devoted company giving web page that options CSR alternatives and the search device.
- Observe and report on CSR outcomes. Our platform maintains detailed data of your supporters’ company giving to research your methods’ success. Pay particular consideration to firms that give considerably to your group. Then, observe as much as emphasize their impression and thank them for his or her assist. This may result in ongoing assist by way of long-term partnerships and sponsored occasions.
By following these methods, your nonprofit can enhance its fundraising efforts with our company giving database. Very quickly, you’ll increase extra funds and construct stronger relationships with donors and company companions.
Closing Ideas on Company Giving Databases
Company giving databases provide a significant useful resource for nonprofits in search of to maximise their fundraising efforts and improve their impression. By leveraging firms’ generosity, your nonprofit can broaden its capability to serve, innovate, and thrive.
To be taught extra about unlocking progress through company giving, discover these instructional sources:
