[Guest Post] The Diagram of Moral Storytelling Excellence

At the moment’s visitor put up on moral nonprofit storytelling is from Caliopy Glaros. Caliopy is the Founder and Principal Marketing consultant at Philanthropy With out Borders, a agency with experience in moral storytelling, donor engagement, and strategic planning. This text was initially printed on her weblog. You may study extra in her coaching in The Nonprofit Academy known as “Moral Nonprofit Storytelling: From Exploitation to Empathy.” 

by Caliopy Glaros of Philanthropy With out Borders

That is a kind of tales we inform ourselves: That fundraising workers and program workers aren’t aligned in storytelling.

There’s a notion that the fundraising workers prioritize the wants of donors, eager to overly deal with the destructive elements of shoppers’ lives and commodify their tales into “belongings” for the annual attraction.

After which there’s a notion that program workers, who work extra intently with shoppers and know issues about their lives and circumstances that may solely be recognized by time and belief, are too protecting of their shoppers’ identities and tales; so cautious and cautious that they stop tales from getting out and impede the fundraising efforts.

The story is that the fundraising workers and program workers simply can’t see eye-to-eye.

This dichotomy is definitely false, however the stress is actual. I do encounter these beliefs in organizations massive and small, however I’m right here to let you know that there’s at all times, at all times overlap.

First, we are able to acknowledge that each our roles rely on belief and the relationships we domesticate. For program workers, their major relationships are with shoppers, and for fundraising workers, our major relationships are with donors.Second, each roles harness the ability of tales, we simply use these tales in several methods. Program workers could also be utilizing tales to show, to advocate, or to encourage, whereas fundraising workers use tales to do… nicely, truly the identical factor. See, we don’t use tales to lift cash, we use tales to show, to advocate, and to encourage, and philanthropy is the pure consequence of somebody feeling impressed.Lastly, it’s value mentioning that many organizations have shoppers who donate – which makes them donors too! And a few of our donors could share lived experiences with our shoppers, if we solely take the time to study this about them.There may be at all times overlap. However the overlap in our roles or motivations isn’t what’s necessary. What issues in moral storytelling is the overlap in what compels our donors to provide, and the way your shoppers or story contributors need their tales advised.

What Compels Donors to Give or Have interaction

We should inform tales in a means that resonates with our donors, however that doesn’t imply it ought to come on the expense of our shoppers’ dignity.

Whereas some individuals might imagine a photograph of a crying little one is extra prone to elicit funds than one in every of a smiling little one, this has not been confirmed in analysis. Even among the most strong research contradict each other or present inconclusive outcomes. “What” compels donors to provide can’t be lowered to a unclean tear-streaked face, or tales of profound hardship. Attempting to measure donor motivations in A/B advertising checks is difficult and we are sometimes not ready to attract concrete conclusions as to why some campaigns had been marginally extra profitable than others. However when researchers truly ask donors what they need, here’s what they are saying:

1. To really feel seen, heard, and valued
2. To know their reward will make a distinction
3. To really feel part of one thing larger than themselves.

Is that basically at odds with the dignity of our shoppers? It doesn’t must be, so long as we’re ensuring to inform tales the way in which our shoppers need them advised.

How Your Story Contributors Need Their Tales Instructed

How do our contributors need their tales advised? How do they wish to be understood and remembered by audiences? It’s unimaginable so that you can reply that query for them. As an alternative, we should commit ourselves to a means of securing suggestions from our shoppers to make sure that we’re telling tales which might be true, that honor them, and that maintain our organizations accountable. You could get suggestions out of your shoppers. You could deal with them as collaborators and co-authors in your storytelling course of. My articles on suggestions gathering, interviewing, and modifying are good locations to begin.

© Philanthropy With out Borders

Your (and Your Group’s) Id and Strengths

Lastly, there’s yet another piece of this diagram, which is your personal id and strengths as a storyteller, in addition to that of your group.

You’re the filter by which the tales get advised, the microphone that amplifies the messages. How is your id or expertise located regarding the communities mirrored in your tales? And what about your group as an entire? Who’s represented in your group? What’s your group’s relationship to the communities you associate with?

One problem the nonprofit sector has is the disconnect between the experiences of its workers within the fundraising and advertising places of work, and people of the individuals mirrored within the tales they inform. There are workers who’ve by no means skilled starvation, displacement, or conflict, and are telling tales about individuals who have.

We do must decide to recruiting extra workers from our shopper populations, however these efforts won’t change the significance of gathering shopper suggestions, nor will they change efforts that we (I imply all people) ought to put money into sustaining consciousness round our personal biases, assumptions, and the bounds of our personal experiences. And… I additionally don’t need you to see these very regular human issues as deficits to your character or to your job. As an alternative of being afraid of what we lack or of what we don’t know, we are able to reframe our enhanced self-awareness, self-skepticism, and self-accountability as a energy.

Asking “How do I do know what I wrote is true?” holds our work to a better commonplace, and lets us know when we have to hunt down extra data to strengthen our tales. Asking, “What’s influencing my perspective?” enhances your self-awareness and means that you can de-center your self from the story. What we’d like is:

1. Self-awareness
2. Curiosity
3. A willingness to be modified by what we study.

These are extremely highly effective expertise (I view them as expertise, not values or traits, as a result of we now have to actively observe them as a way to declare to embody them). We’re not born with these expertise – they’re realized and cultivated over time. Have a good time these strengths and leverage them to do good work.

As in your group, if it doesn’t have illustration from the shopper inhabitants, or isn’t client-led, or client-driven, ask what you are able to do to amplify the voices of companions, or how one can develop into extra client-led. Additionally ask how, as a corporation, you may embody the practices of self-awareness (consciousness of how your group is located inside the group and the way it’s perceived by that group), in addition to openness to shopper suggestions, and willingness to vary and adapt.

Your storytelling technique lies clearly on the intersection of those three components: what compels donors to interact, how contributors need their tales advised, and the strengths you carry to your position.

If you need extra like this, take a look at Caliopy’s coaching on moral storytelling within the Nonprofit Academy known as: “From Exploitation to Empathy.”