Final month, Deezer reported its first constructive money movement in 2024, marking a big milestone in its historical past. Because the music streaming platform nears profitability, it’s launching new options to distinguish itself within the extremely aggressive market.
On Wednesday, Deezer introduced a number of options aimed toward offering listeners with a extra personalised expertise. These embrace a customizable algorithm, month-to-month recaps, common sharing, and extra.
Most notably, Deezer believes its customized algorithm will distinguish itself since listeners can totally personalize their suggestions with out restriction.
Beginning this month, customers can manually modify the really useful songs, playlists, albums, and artists, fully controlling their music discovery expertise.
Whereas opponents like Amazon Music, Apple Music, and YouTube Music enable customers to dislike or conceal songs to cut back them from being instructed, Deezer takes this a step additional by enabling customers to completely exclude songs, artists, and even total playlists and albums by way of the brand new “Handle My Suggestions” part.
Deezer additionally launched a “dislike” button to pair with the present “like” function. Customers can now categorical their disapproval of songs by tapping the guts image crossed out, indicating to the algorithm that they don’t need suggestions for that monitor once more.
Different new options aimed toward enhancing customization embrace choices to personalize playlist covers by selecting from varied colours and stickers, in addition to customizing the Favorites tab to prioritize albums or artists for simpler entry. These options are set to launch subsequent month.
Deezer additionally introduced a brand new month-to-month recap function referred to as “My Deezer Month,” which enhances its annual wrap-up, “My Deezer 12 months.”
In early Might, customers will be capable to view varied month-to-month statistics, together with their most listened-to songs, artists, and genres, together with breakdowns of their exercise, corresponding to comparisons of whole listening minutes to the earlier month and whole hours spent on their high three genres.
This can be a difficult space for Deezer to deal with, as Spotify stays the go-to platform for yearly recaps. Apple Music debuted a month-to-month model of its Replay function final 12 months, however it’s unsure whether or not Deezer’s try can obtain the identical stage of recognition.
In keeping with the corporate, there was a 30% enhance in using “My Deezer 12 months” originally of 2025.
Moreover, Deezer introduced a common sharing function. When customers share a track with associates, it takes them to Deezer’s web site, the place they’ll click on on a number of hyperlinks to providers the place the track is obtainable, together with Spotify and Apple Music. So even when they don’t have a Deezer account, they’ll nonetheless hearken to the artist and benefit from the music.
Common sharing launches in late April.
Though Deezer is on the cusp of turning a revenue, it additionally skilled a slight dip in subscribers, from 10 million in 2023 to 9.7 million in 2024. In distinction, Spotify has over 675 million month-to-month lively customers, together with 263 million paying subscribers.
