Final yr, America’s 20 largest peer-to-peer fundraising campaigns raised $1.1 billion! The nonprofits and colleges that have interaction in peer-to-peer fundraising owe a part of their success to the cutting-edge expertise powering their campaigns.
On this information, we’ll discover the method of finding the proper peer-to-peer fundraising software program, so your group can develop its community, develop deeper donor relationships, and enhance fundraising income. Right here’s what we’ll cowl:
Now, let’s discover how to decide on the perfect peer-to-peer fundraising platform on your nonprofit.
Key Peer-to-Peer Fundraising Software program Options
With regards to shopping for software program, it’s important to enter the method with a strong understanding of your group’s wants and priorities. Hold these prime issues in thoughts as you discover numerous suppliers and find the correct peer-to-peer fundraising platform on your crew.
Integrations
By selecting a peer-to-peer answer that integrates with the remainder of your fundraising software program, you possibly can preserve donor knowledge transferring easily between your numerous instruments. Whilst you can all the time rent builders to create middle-ware options or manually transfer knowledge your self, built-in integrations get your new expertise up and working quick.
For instance, your group seemingly has a donor administration or CRM system to trace supporter data and engagement historical past. Choosing peer-to-peer fundraising software program that integrates along with your donor database can streamline knowledge assortment, cut back errors, and simplify your crew’s efforts.
Accessibility & Ease of Use
Peer-to-peer fundraising will increase your group’s attain and permits you to join with new donors. To take advantage of this chance, your nonprofit wants accessible fundraising instruments that every one supporters can use.
Not solely do accessible platforms enhance funding for nonprofits, however in addition they guarantee constructive experiences for all donors and supporters.
Listed below are a number of areas to contemplate in your search:
- Internet accessibility requirements. Guarantee everybody who lands in your giving pages can use them, together with these with disabilities. Search out peer-to-peer fundraising software program that meets accessibility requirements, corresponding to adequate shade contrasts and customized picture alt textual content.
- Cell optimization. You need the giving course of to be fast and straightforward, no matter whether or not donors full the transaction utilizing a smartphone, pill, laptop computer, or desktop laptop. Make sure to talk this have to your peer-to-peer fundraising software program supplier, particularly since 1 / 4 of donors give from cellular gadgets.
Matching Present Performance
Multiply peer-to-peer donations with company matching presents. Many peer-to-peer fundraising platforms have built-in options to simplify the method and amplify particular person and company giving. With the correct matching present instruments working easily alongside your peer-to-peer fundraising software program, your group can faucet into the ability of company present matching.
For instance, 360MatchPro is Double the Donation’s main donation-matching platform. Nonprofits and better schooling establishments can faucet into our database of over 24,000 matching present corporations to boost extra money, have interaction donors, and find helpful matching alternatives.
When shopping for peer-to-peer fundraising software program, preserve matching present performance in thoughts! In any case, 84% of donors usually tend to donate if a match is obtainable.
Cost Processing Capabilities
Optimizing the peer-to-peer giving expertise includes diversifying accepted fee sorts. This ensures donors have a number of choices for giving and will increase the chance that they’ll full the transaction.
Make certain your peer-to-peer software program can course of the next varieties of funds:
- Conventional types of fee like debit playing cards, bank cards, and ACH financial institution transfers
- Modern fee strategies, like digital wallets (e.g., Apple Pay, Google Pay, and Samsung Pay), monetary providers like Venmo and PayPal, and even cryptocurrency
Your peer-to-peer fundraising software program ought to supply loads of fee choices, so preserve an eye fixed out for these capabilities!
Help Availability
Expertise help consists of two classes: preliminary onboarding and ongoing help. Every can play a big function in your group’s success with a platform. In any case, there’s no level in buying software program on your nonprofit when you don’t have the assets to set it up and preserve it working.
Every firm has its personal tech help choices, so find a supplier with the correct help ranges on your crew. For instance, in case your nonprofit has its personal built-out tech division that may arrange and keep software program utilization by itself, you would possibly select a supplier that gives minimal exterior help at a decrease price. Alternatively, a company with out devoted expertise consultants might go for extra help at the next value level to make sure they’ve the mandatory help.
And don’t overlook to contemplate the ROI of your help choices both! Choosing a supplier with excessive ranges of help may also help your group keep excessive fundraising success. On this case, choosing hands-on tech help can in the end lead to elevated income, making the fee nicely well worth the funding.
Common Peer-to-Peer Fundraising Software program Platforms
With loads of nice peer-to-peer options available on the market, we’ll briefly cowl a number of of our favorites. Every of those options integrates with our industry-leading matching present software program, so you possibly can drive increased donations with matching presents. You may discover our full accomplice listing to search out the answer that’s best for you!
Blackbaud
Blackbaud offers cloud software program, providers, experience, and knowledge intelligence that empowers nonprofits to drive affect for social good. Amongst Blackbaud’s choices embrace peer-to-peer options for particular person fundraisers and enterprise-size organizations alike.
Faucet into options corresponding to:
- Peer-to-peer occasion administration for non-registration fee-based occasions, group initiatives, and digital and hybrid occasions
- Gamification instruments corresponding to digital health monitoring and leaderboards
- Particular person fundraising pages enhanced with private goal-setting, in-memory capabilities, and birthday fundraising functionalities
Stylish
Stylish provides world-class on-line fundraising software program to create a constructive social affect. Peer-to-peer performance is only one a part of this supplier’s suite of instruments. With Stylish, your donor acquisition can soar, as 4 out of each 5 peer-to-peer donors who give by way of Stylish are new supporters.
Right here’s a rundown of their peer-to-peer fundraising software program options:
- A number of accepted fee sorts, together with bank cards, digital wallets, Venmo, PayPal, ACH financial institution switch, and cryptocurrency
- Branded fundraising pages and receipts so you possibly can strengthen model consciousness and enhance donor belief
- An pleasing fundraising expertise that permits fundraisers to put up pictures, movies, and blog-style updates in addition to leverage built-in social and textual content sharing
CrowdChange
Designed for charities, campuses, and Greek life, CrowdChange is a web-based, mobile-friendly fundraising software program answer. Their award-winning expertise makes it simple to arrange occasions and empower supporters to fundraise on behalf of your group.
They provide customers options like:
- Peer-to-peer occasion setup and administration, together with QR code ticketing
- A branded cellular app to handle your fundraisers, empower crew captains, and allow peer-to-peer well being challenges for occasions like 5Ks by way of integrations with Apple Well being, Fitbit, and extra
- Limitless technical help at no cost to maintain every little thing working easily
DonorDrive
For 25+ years, DonorDrive has helped organizations like Youngsters’s Miracle Community and the American Basis for Suicide Prevention elevate greater than $2 billion. Their progressive peer-to-peer fundraising software program allows nonprofits handy the megaphone over to their greatest advocates and amplify their private tales. Listed below are a few of this peer-to-peer fundraising software program’s options:
- Group fundraising to allow supporters to crew up and lift cash on your trigger
- Exercise monitoring by way of Strava, Apple Well being, Fitbit, and Google Match to allow health-related peer-to-peer fundraising challenges
- Simple sharing by way of pre-written emails, contact administration, and social sharing
Participating Networks
Trusted by The Humane Society, The Nature Conservancy, and different big-name organizations, Participating Networks serves greater than 400 nonprofits in additional than 50 nations. They provide highly effective peer-to-peer capabilities alongside advertising, membership administration, and eCommerce instruments. Elevate your affect with peer-to-peer fundraising options like:
- Private and crew fundraising pages hosted on a branded marketing campaign web site
- Objective setting and progress thermometers for each marketing campaign and particular person pages
- The flexibility to gather donations in any foreign money
Funraise
Funraise strives to make fundraising a chunk of cake. Due to its complete options, nonprofits utilizing Funraise on common develop on-line giving by 73% yearly! Faucet into the unimaginable social energy of your most devoted supporters with these peer-to-peer fundraising software program options:
- Customizable automated emails for hitting marketing campaign milestones
- A fundraising web site with customized colours, photographs, and content material for telling your nonprofit’s story
- Fundraising commitments that allow you to set non-negotiable fundraising targets for peer-to-peer fundraisers
Givebutter
Established in 2016, Givebutter is a fundraising expertise firm that powers on-line donations, campaigns, and ticketed occasions for greater than 15,000 charities around the globe. Faucet into your supporters’ networks by including peer-to-peer fundraising to any Givebutter fundraising web page or occasion. Doing so will allow these options:
- Gamification instruments like a objective bar, countdown, leaderboards, and interactive supporter feed to drive urgency
- Personalised pages the place fundraisers can inform their story, add photographs, and use Canva graphics to make it their very own
- Advertising instruments like built-in social media sharing instruments, automated e mail and textual content reminders, and trackable hyperlinks
GiveCampus
Designed for academic establishments, GiveCampus is a well-liked digital fundraising and volunteer administration answer. With the platform, Rhode Island Faculty exceeded its donor objective by 55% and its greenback objective by greater than double throughout its annual giving day. Know that 360MatchPro is the one company matching presents instrument that integrates with the platform!
Attain, have interaction, and mobilize your group with these social fundraising options:
- Pre-filled giving kinds that mirror donor pursuits, giving historical past, and most well-liked fee strategies
- Actual-time progress experiences to tell supporters of marketing campaign totals
- World-class help with a mean response time of 11 minutes or much less
GivenGain
Based in 2001, GivenGain places fundraising in your supporters’ fingers. As a nonprofit itself, GivenGain is pushed by goal quite than revenue. By way of this peer-to-peer fundraising platform, your passionate fundraisers can champion your trigger and drive motion.
Use GivenGain’s instruments to entry:
- Occasion-based fundraising so supporters can acquire donations linked to their participation in marathons, bike races, and extra
- Recurring presents to encourage ongoing help
- Multi-currency help to make sure organizations can obtain funds from a worldwide donor base
GiveSignUp
GiveSignUp is free peer-to-peer fundraising software program that gives instruments for occasion planning, fundraising, and managing volunteers. The platform solely prices processing charges and is well-suited for organizations that host races, walks, and different event-based fundraising actions. A few of GiveSignUp’s main options embrace:
- Group and donor recruitment instruments like auto-join fundraising crew URLs, social sharing, and a fundraiser e mail hub
- An occasion day app with choices to verify in by fundraising crew and present fundraising totals
- Free advertising instruments like a customized web site builder and automatic referral rewards to encourage sharing
GiveWP
In case your nonprofit makes use of WordPress, this can be the peer-to-peer fundraising software program for you! GiveWP is an open-source WordPress plugin that simplifies fundraising. Trusted by 100,000+ fundraisers worldwide, GiveWP can remodel your supporters into enthusiastic advocates. Leverage the peer-to-peer fundraising add-on for GiveWP to contain your group in peer-to-peer and crew fundraising. Then, use options corresponding to:
- A customized donor expertise with fund designation choices, tribute capabilities, and a advertising publication opt-in possibility on peer-to-peer donation kinds
- Donation kinds that may be hosted instantly by yourself web site, no coding data wanted
- The flexibility to showcase sponsors in your fundamental marketing campaign web page or peer-to-peer pages
haku
Create highly effective peer-to-peer fundraising occasions with haku, an all-in-one partnership and expertise ecosystem. haku is a complete occasion administration platform that nonprofits can use to prepare participatory fundraising occasions like races and bike rides. In actual fact, they even helped the Leukemia & Lymphoma Society elevate $1 million in only one month with a digital health problem.
The platform provides a collection of peer-to-peer fundraising instruments, corresponding to:
- One-step registration and fundraising account creation, enabling your supporters to start out fundraising instantly
- Cell-optimized public fundraising pages that may be personalised with photographs, movies, and customized messages after which simply shared
- Integrations with widespread platforms like Salesforce and Double the Donation, making it simple to assemble and share knowledge in real-time
Neon Fundraise
Neon offers purpose-driven expertise to additional your mission. As a part of Neon’s expertise ecosystem, Neon Fundraise is a contemporary social fundraising platform that’s recent, highly effective, and straightforward to make use of. Take your fundraising to new heights and drive registrations on your peer-to-peer occasions with options like:
- Particular person and a number of occasion registration and administration instruments, together with ticket gross sales, registration kinds, and participant monitoring
- Endurance challenges with exercise monitoring (like miles run or walked) by way of handbook enter or health app integration
- One-click donations to create a frictionless expertise for returning donors
OneCause
OneCause delivers nonprofits complete fundraising options for auctions, text-to-give, occasions, and on-line fundraising. Amongst its many useful instruments, you’ll find peer-to-peer fundraising software program. Whether or not you wish to host a run/stroll/journey occasion, host a giving day, or allow tribute fundraisers, OneCause has you coated.
Activate supporters with highly effective social fundraising options, corresponding to:
- Motivation and rewards corresponding to leaderboards, milestone badges, and head-to-head competitions
- Social media integration to assist supporters recruit and fundraise by way of social channels
- Configurable occasion registration that permits totally different registration sorts, customized low cost codes, and customized kind questions
Qgiv
Qgiv provides nonprofits quite a lot of instruments to energy every little thing from peer-to-peer fundraising and textual content fundraising to auctions. Its complete platform allows nonprofits to present donors a contemporary and personalised giving expertise whereas maintaining prices low. Allow your peer-to-peer fundraisers (or P2Peeps, as Qgiv calls them) to take part in 5Ks, bowl-a-thons, biking occasions, or another peer-to-peer fundraiser with these options:
- Simple occasion and fundraising web page setup with drag-and-drop instruments to get supporters fundraising sooner
- Group fundraising the place captains can recruit members and folks can cheer one another on
- Gamification like customized fundraising badges, leaderboards, an exercise tracker, and a thermometer to create pleasant competitors
raisin
Make significant connections and develop your community with raisin. This peer-to-peer fundraising software program is ideal for particular person, crew, and company fundraisers. Whether or not you’re launching a nationwide stroll or DIY fundraising marketing campaign, encourage supporters to affix your nonprofit, fundraise, and construct consciousness on your trigger.
Use raisin’s peer-to-peer module to leverage these options:
- Multi-location occasions so your marketing campaign can unite a number of occasions for larger fundraising energy
- Cell-first fundraising so supporters can fundraise throughout any system
- Electronic mail, social, and follow-up instruments to have interaction their networks and drive donations
Examples of Peer-to-Peer Fundraising Software program In Motion
Every peer-to-peer fundraising platform has a singular donation circulation that impacts how donors and fundraisers work together along with your group’s efforts. To take advantage of your upcoming initiatives with optimum expertise, contemplate these three pattern social fundraising pages.
As we stroll by way of every instance, make sure to word what the group does nicely and which items you possibly can emulate!
The George Washington College
*Makes use of GiveCampus and Double the Donation
The George Washington College is a personal analysis college positioned in Washington, D.C. This establishment participates in a spread of fundraising initiatives to help scholarship alternatives, scholar life, athletics, and extra.
To energy its peer-to-peer giving expertise, the college makes use of progressive social fundraising expertise from GiveCampus:
1. A person navigates to a peer-to-peer marketing campaign touchdown web page.
The George Washington College hosts a variety of peer-to-peer fundraising alternatives, and each is supplied with a marketing campaign touchdown web page from which to present, monitor progress towards goals and deadlines, share the fundraising web site, and extra. Additionally, it contains a transient video outlining the marketing campaign efforts and targets.
2. The person selects a donation quantity on the giving kind.
As soon as the donor navigates to the donation kind from the marketing campaign touchdown web page, they’re inspired to decide on their donation quantity, decide recurring present standing, choose a designation, and even add a further present.
3. The person offers employment data and submits their present.
On this ultimate web page of the GWU peer-to-peer giving course of, donors are inspired to enter their employer title to decide their matching present eligibility utilizing Double the Donation’s embedded search instrument. From there, they’re prompted to overview their present choice and finalize their contribution utilizing their most well-liked fee methodology.
4. The person is thanked and supplied with matching present data on the affirmation web page.
As soon as a donor has submitted their donation by way of the peer-to-peer giving kind, they’re mechanically redirected to go to a devoted affirmation web page. On this web page, GWU thanks its donors for supporting the marketing campaign and offers detailed matching present data.
Breast Most cancers Analysis Basis
*Makes use of Stylish and Double the Donation
The Breast Most cancers Analysis Basis (BCRF) is without doubt one of the largest nonprofit organizations devoted to breast most cancers analysis. It has found among the most progressive developments towards the prevention and curing of breast most cancers.
Since its inception in 1993, BCRF has raised over $500 million for breast most cancers analysis, funding practically 300 researchers throughout 15 totally different nations, a lot of it by way of social fundraising efforts.
Right here’s a short overview of this group’s peer-to-peer giving course of utilizing devoted peer-to-peer fundraising software program:
1. A person chooses their donation quantity on the P2P giving kind.
As soon as a person lands on a BCRF peer-to-peer donation kind, they’re met with a short description of the group, its mission, and the way particular person donors may also help. From there, they’re inspired to pick their present quantity from a lot of advised donation sizes (or enter a customized quantity within the fill-in-the-blank field) and decide whether or not their contribution will probably be a one-time or recurring present.
2. The person assigns their present to a selected fundraiser or crew.
Subsequent, the person can credit score their donation to a selected particular person or crew taking part within the marketing campaign by typing a reputation within the auto-complete search field. As soon as they’ve chosen a fundraiser, that particular person or group’s progress is displayed utilizing a real-time objective thermometer.
3. The person offers present employment data.
At this stage within the giving course of, the donor is prompted to “see if [their] employer will match [their] donation.” BCRF has embedded an identical present search instrument inside their peer-to-peer giving kind, which instructs people to enter their using firm within the search field beneath. The person can also be knowledgeable that they might obtain follow-up emails from Double the Donation with detailed directions concerning easy methods to submit their match request.
4. The person critiques and submits their donation.
From there, every donor is inspired to overview their donation data and choose a fee methodology to finish their present. BCRF at the moment accepts donations by way of PayPal, Venmo, bank card, and financial institution transfers!
5. The person receives an e mail follow-up prompting them to submit their matching present.
Mere minutes after clicking submit on their peer-to-peer donation, Breast Most cancers Analysis Basis donors obtain a custom-made e mail follow-up offering matching present data and speaking gratitude to strengthen that donor relationship. Because the donor beforehand offered employment knowledge inside the giving kind, the e-mail content material is company-specific, offering focused particulars on matching present eligibility and actionable subsequent steps for submission.
Soles4Souls
*Makes use of Fundraise Up and Double the Donation
Soles4Souls is a Tennessee-based nonprofit group devoted to gathering and redistributing footwear, clothes, and different attire. By partnering with particular person supporters, retailers, and group organizations, Soles4Souls gathers new and gently used footwear and offers them to individuals who want them worldwide.
Whereas Soles4Souls vastly advantages from in-kind product donations, in addition they take part in extra fundraising actions corresponding to peer-to-peer giving campaigns. Let’s check out the fundamental course of utilizing this group’s peer-to-peer fundraising software program:
1. A person selects a donation quantity on the P2P giving kind.
Soles4Souls’ peer-to-peer giving course of begins with choosing a donation quantity. The person donor is prompted to pick a really useful present quantity or enter their most well-liked quantity. Then they’ll both decide to present as soon as or make it a month-to-month donation. Donors may dedicate their donation or present a further remark alongside their present.
In the meantime, within the left panel, the donor is met with compelling imagery and a short overview of the group’s mission.
2. The person offers present employment data.
Within the subsequent step of this multi-page peer-to-peer giving expertise, Soles4Souls’ donors are inspired to double their donation’s affect with an identical present. To drive this course of ahead, the person is requested to offer the title of their present employer. From there, the peer-to-peer fundraising software program searches Double the Donation’s in depth database of company matching present data to offer eligibility particulars.
3. The person critiques and submits their donation.
Lastly, donors attain the fee display screen, the place they will select from a number of fee choices, together with bank card, PayPal, Google Pay, Venmo, and financial institution switch. People are additionally given the choice to cowl their transaction prices, making certain 100% of the contribution goes to Soles4Souls.
4. The person receives an e mail follow-up prompting them to submit their matching present.
As soon as a person finalizes their Soles4Souls donation utilizing the group’s peer-to-peer fundraising software program, a customized e mail is mechanically despatched to their inbox. These follow-up messages comprise extra matching present assets, together with direct hyperlinks to donors’ matching present submission portals, in addition to a simple approach to talk standing updates with Soles4Souls’ crew.
Sensible Ideas for Selecting Your Peer-to-Peer Fundraising Software program
Listed below are some ultimate tricks to consider your prime peer-to-peer fundraising software program picks and buy the perfect expertise on your trigger:
Contemplate scalability.
Look to the longer term by way of whether or not the software program can develop alongside your group. In case your crew is at the moment on the smaller aspect, it is likely to be tempting to go for a free or low-cost answer with restricted performance. Nevertheless, you don’t wish to be again at sq. one within the shopping for course of a number of years from now if the platform stops assembly your wants.
Contemplate integrations in your total tech stack.
Earlier than making any software program shopping for selections, contemplate your total expertise ecosystem. Ask questions like:
- Does the peer-to-peer platform supply a built-in fee processor, or does it combine with one that you simply’re open to utilizing?
- Does your fundraising platform have a local integration along with your current CRM, enabling peer-to-peer giving knowledge to circulation seamlessly into your donor database?
- Does the system combine along with your matching present fundraising instruments to establish and comply with up with potential matches?
Contemplate these questions earlier than making your funding. In any other case, you might find yourself with restricted performance and have a troublesome time increasing your tech system with out simple, ready-built integration choices.
Price your highest and lowest priorities.
Sadly, you may not discover a peer-to-peer fundraising instrument that meets all your group’s desired standards. Maybe you’ll be drawn to Function A from Supplier B, although Supplier C provides progressive Function D. In the meantime, Supplier E has a considerably diminished value level.
Simplify your selection by figuring out your group’s highest and lowest priorities. For instance, you would possibly prioritize issues this fashion: performance → accessibility → integrations → price. In the meantime, one other group would possibly prioritize it this fashion: price → accessibility → performance → integrations.
Get personalised demos to see the instruments in motion.
Take the software program for a take a look at drive with a demo. A software program demo permits your crew to see the fundraising instruments in motion and ask questions earlier than making a shopping for choice. We suggest narrowing your selections to 2 or three options and getting personalised demos of every one.
Hold your fundraisers and finish donors in thoughts.
In a typical fundraiser, your giving platform tends for use by your crew and donors contributing by way of the platform. Peer-to-peer expertise, nevertheless, should account on your group’s inner crew, the top donors contributing, and the brand new “middle-man” within the scenario: your volunteer fundraisers.
As you undergo the shopping for course of, preserve every of those gamers in thoughts. Contemplate the expertise from every potential perspective by asking questions like:
- Is it simple to arrange a fundraising web page and share it with household and pals?
- Are you able to simply replace the web hub with private tales, photographs, and progress towards targets?
- How easy is it to make a donation to a selected marketing campaign web page?
Contemplating these questions beforehand can equip your crew to make the perfect peer-to-peer fundraising software program selections, spot potential roadblocks, and troubleshoot issues.
Sources to Kickstart Your Peer-to-Peer Fundraising Platform Search
Double the Donation works intently with over 100 of the sector’s prime fundraising expertise suppliers. When in search of a best-in-class peer-to-peer fundraising software program platform, we suggest getting began with our integration companions.
Navigate to our integrations web page to discover the options we work with, filter by {industry} and performance, and decide whether or not one is true on your wants.
Wish to be taught extra about nonprofit fundraising expertise and how one can present your crew with the correct instruments? Try these extra Double the Donation assets:
