Hey YNABers, Meet Blurple! | YNAB

Okay, spoiler alert: we’ve had a little bit makeover. And by little, I imply… effectively, you’ll see.

I do know what you is perhaps considering: “Change? Why change?!” However, as we close to our twentieth yr serving to of us such as you reshape their cash mindsets, we thought: what if we up to date our look to make it really feel much more “us”?

We’ve at all times been about celebrating your victories—each aha second, each story shared, each milestone smashed. And that is not altering. Our objective is to create a world the place your cash feels much less like a looming storm cloud and extra like a vivid and sunny day—stuffed with potentialities. A world the place you aren’t simply frittering away your life’s vitality within the type of {dollars}, however you’re really celebrating the outflows of your hard-earned money—you’re loving the particular treats, the added houseplants, the Disney cruises, heck, you even love your companion’s rising insulated water bottle assortment!

We needed our vibe to mirror what you may need identified about YNAB all alongside—that one thing so simple as an app and a technique was the instrument that lastly empowered you to change your relationship with cash. The place funds may need felt complicated or worrying earlier than, now you’re within the driver’s seat feeling assured, content material, and safe along with your spending selections.

To us, that confidence seems *bolder* than our prior look. And in a extra apparent celebration of our neighborhood—that’s YOU!—we needed a model that would showcase your actual tales in a extra real manner.   

Curious what that appears like? Carry on studying (and watching) and we’ll provide you with a tour!

Dive into The New YNAB Look

Meet Blurple: Allow us to introduce you to our swanky new blurple emblem. Blue? Purple? No, blurple! It’s our contemporary pop of colour, your new sidekick within the app, your e-mail buddy, and your homepage hero.

A Cohesive Look From Web site to App: We’re thrilled, simply thrilled, to say that when somebody sees the web site after which opens the app, the colours are the identical! It’s like a Canadian tuxedo! Oh, you by no means observed they have been totally different? Oh, um, overlook we ever stated something. 

Web site Glow-Up: Positive, our app received a contemporary new coat of paint. However our web site? That received the entire home rework. Simpler to navigate, extra pleasant to learn, and a cleaner navigation so you will discover what you want, whenever you want it. Whilst you’re there, have a little bit hunt for just a few enjoyable interactive Easter eggs our designers snuck in.

YNAB Extra Accessible Than Ever: We’ve introduced in testers with a watch for colour accessibility and we’ve even added a brand new function on this launch that provides an choice for elevated distinction ranges in class balances to make it simpler for essentially the most incessantly occurring type of colour blindness to rapidly differentiate between spending tablets.

The Faces of YNAB: Our model now shines a brighter highlight on YOU, our YNAB neighborhood. Anticipate extra actual folks, actual pictures, and actual tales as a result of, let’s face it, you’re the true MVPs.

Hey, Want Farm Font: For these with a eager eye, we’ve received a contemporary font. We name it Want Farm, and sure, we had as a lot enjoyable naming it as we did creating it.

On the coronary heart of it, YNAB is and at all times will likely be about you. Sure, we’re raving about fonts and logos right here, but it surely’s the neighborhood—the tales, the triumphs, the expansion—that makes YNAB what it’s.

Thanks for being with us, each step of the way in which. Let’s make YNAB’s subsequent 20 years even higher.