Contemplate the next situation: You’re listening to your usually scheduled radio present when it’s interrupted for the station’s annual pledge drive. You hear the on-air host making an attraction—“Fundraising is an important a part of what we do at Public Broadcasting Station, and it’s probably the most environment friendly approach to supply funds wanted to produce our listeners with instructional, inspirational, and entertaining content material. To not point out, 1000’s of employers provide matching items for public media like us, that means your contributions can go twice as far on your favourite applications.”
Pledge drives and different revenue-generation efforts are essential for acquiring sustainable funding and delivering high-quality content material to widespread communities. Incorporating matching reward alternatives into your media group’s outreach can go a great distance!
On this submit, we’ll discover how nonprofits within the media sector can leverage matching items to amplify their impression, improve donor engagement, and in the end enhance their broadcasts. We’ll cowl the next subjects under:
Let’s get began!
The Fundamentals of Matching Items for Public Media Teams
Matching items for public media teams is a class of philanthropy during which corporations match donations to the general public broadcasting providers their workers financially assist. This makes it an important type of office giving for these organizations, empowering donors to double and even triple the worth of their items with out reaching again into their very own wallets.
All a donor typically has to do is full a temporary on-line request type for his or her employer to evaluate and disburse match funding to your trigger.
The advantages of matching items for public media organizations are important and widespread. Profitable donation-matching ensures that public media shops, akin to radio applications and tv networks, are extra sustainably funded to higher serve the group’s wants and pursuits. In the meantime, donors really feel extra deeply related to the broadcasts they play a direct position in supporting by monetary donations and matching items!
Match Extra Items With Double the Donation
Get a sneak peek of the industry-leading matching reward automation answer, 360MatchPro.
5 Firms to Know That Match Items to Public Media
Over 65% of Fortune 500 corporations present donation matches to the nonprofits their workers assist. Take a look at the examples under to discover prime applications that actively match items to public broadcasting organizations like yours!
Warner Bros. Discovery
Minimal donation quantity: $10
Most donation quantity: $1,000
Match ratio: 1:1
Eligible workers: Half-time, full-time
Eligible nonprofits: Many nonprofits, together with public media
Warner Bros. Discovery is a chief instance of an employer partaking its workforce by collaborative philanthropy. The corporate provides two beneficiant giving applications during which its employees are inspired to donate their time and money to qualifying nonprofits: matching items and volunteer grants, respectively.
Every year, full-time and part-time workers have the prospect to request as much as a mixed $1,000 in matches and grants for his or her favourite causes—of which your public media group could also be included.
Study extra in regards to the matching reward program.
The Walt Disney Firm (incl. Hulu, Marvel Leisure, ABC)
Minimal donation quantity: $25
Most donation quantity: $25,000
Match ratio: 1:1
Eligible workers: Half-time, full-time
Eligible nonprofits: Most nonprofits, together with public media
The Walt Disney Firm is one other main company recognized for maximizing worker participation in philanthropy. With a lofty most threshold of $25,000, present workforce members are inspired to provide generously to their favourite nonprofit causes—and to have these items matched, dollar-for-dollar.
Disney’s matching reward program can also be inclusive of its subsidiaries, too, that means Hulu, Marvel Leisure, and ABC workers are welcome to take part.
Study extra in regards to the matching reward program.
Sony Company
Minimal donation quantity: $10-$50
Most donation quantity: $1,000-$2,000
Match ratio: 1:1
Eligible workers: Full-time, choose retirees
Eligible nonprofits: Most nonprofits, together with public media
Sony Company, encompassing subsidiaries akin to Sony Photos Leisure, Sony Company of America, and Sony Electronics, operates a couple of beneficiant matching reward applications that your workforce would possibly need to reap the benefits of. These efforts purpose to assist workers’ charitable giving and reinforce the corporate’s dedication to social accountability
Needless to say the eligibility standards and submission processes differ throughout Sony’s completely different entities, so it’s essential to pick the proper employer from the database search instrument!
Study extra in regards to the matching reward program.
Fox Company
Minimal donation quantity: None
Most donation quantity: $1,000
Match ratio: 1:1
Eligible workers: Full-time
Eligible nonprofits: Most nonprofits, together with public media
Fox Company is devoted to partaking its workers and supporting the communities it serves by its matching reward program. As a part of the initiative, this system matches the items its present full-time workers make to a variety of nonprofits. And your public media group is probably going included!
By empowering its workers to provide again and amplifying their charitable efforts, Fox Company reinforces its dedication to doing good, creating optimistic change in its staffs’ communities world wide.
Study extra in regards to the matching reward program.
Minimal donation quantity: None
Most donation quantity: $10,000
Match ratio: 1:1
Eligible workers: Half-time, full-time, board members
Eligible nonprofits: Most nonprofits, together with public media
Along with its standout Google Advert Grants program, one of many major methods Google participates in philanthropy is by matching workers’ charitable items. With its matching reward program, the corporate doubles donations to 1000’s of nonprofits, successfully multiplying the impression of workforce members’ contributions.
Then, going a step additional, Google additionally provides an extra $10,000 match restrict for donations going to catastrophe or worldwide reduction! To not point out, matching funds that workers increase by peer-to-peer fundraising occasions like runs, walks, and rides.
Study extra in regards to the matching reward program.
Suggestions & Tips for Spreading the Phrase About Matching Items
Implementing a well-thought-out matching reward fundraising plan is an integral step in bridging the information and funding gaps many organizations see. The next suggestions and tips will empower public broadcasters such as you to maximise donations, construct stronger relationships with particular person and company donors, and attain fundraising objectives extra successfully and effectively than ever earlier than.
1. Incorporate matching reward data in pledge drives and on-air appeals.
Public media stations usually closely depend on annual pledge drives to generate the funding wanted to energy their operations. Thus, you’ll need to closely promote matching items all through such efforts.
For this technique, we advocate incorporating details about matching reward applications straight into your on-air appeals. As you introduce your marketing campaign and make the ask of your viewers and listeners, mentioning the chance for items to be doubled can go a great distance. In actual fact, matching reward analysis signifies that 84% of donors can be extra possible to provide if a match is obtainable, whereas 1 in 3 say they’d give a bigger quantity.
High tip: Kickstart your efforts utilizing our free matching reward attraction script under!
2. Leverage and improve supporter loyalty with matching items.
Matching items not solely enhance the monetary impression of one-time particular person items but in addition function a robust instrument for constructing supporter loyalty. When donors see that their contributions are going twice as far, they really feel double the sense of connection and delight of their assist of the group. And it makes them need to keep concerned in the long term, in the end lengthening and bettering the donor journey.
For public media teams, that is important—as nonprofit broadcast providers are sometimes powered by a gaggle of dedicated, long-term supporters. Moreover, highlighting matching reward alternatives demonstrates the station’s dedication to stewarding its monetary property responsibly, additional strengthening the bond between the station and its donors.
3. Supply distinctive incentives for matching reward participation by donors.
One approach to encourage donors to reap the benefits of matching reward alternatives is by rewarding them for doing so. Supply distinctive incentives for match-eligible donors who in the end take the steps to request a match from their employer in your behalf. These would possibly embrace:
- Branded attire (akin to t-shirts, hats, and hoodies)
- Different branded merchandise (pens, stickers, mugs, and so forth.)
- Unique entry to digital assets
- Customized eCards or digital greeting playing cards
- Inclusion in a donor wall or on-air recognition
To not point out, as a much less tangible incentive, let your viewers know that collaborating in matching items will permit your workforce to succeed in its fundraising objectives sooner. You could even be capable of wrap up your pledge drive and return to viewers’ and listeners’ usually scheduled programming early.
4. Combine an identical reward answer into your fundraising toolkit.
To streamline the method of capturing matching items for public media organizations like yours, it’s important that groups combine an automation answer into their software program toolkits. Fortunately, Double the Donation’s 360MatchPro integrates with the main public media fundraising platforms to make sure fast and straightforward implementation.
As soon as outfitted with an identical reward answer, your group might be set to routinely determine matching reward alternatives, educate donors in regards to the course of, and facilitate the submission of matching reward requests. The instrument simplifies the executive burden on broadcast employees and even ensures that no matchable items slip by the cracks.
Match Extra Items With Double the Donation
Get a sneak peek of the industry-leading matching reward automation answer, 360MatchPro.
Pattern Scripts | Advertising Matching Items to Your Public Media Viewers
Kick off your group’s matching reward promotional efforts with these customizable scripts and templates. Keep in mind: educating your viewers in regards to the matching reward alternative will increase the probability that donors request their matches.
On-Air Pledge Drive Script: Template #1
“Good [morning/afternoon/evening], [viewers/listeners]! As we embark on our annual pledge drive, I need to begin with a pop quiz: What do corporations like Disney, Google, and SONY Company (together with 1000’s of others) have in widespread?
In the event you stated that all of them match workers’ donations to nonprofit teams like ours, you’d be appropriate. Meaning your donation to [Public Media Organization] might be matchable, stretching twice as far on your favourite broadcast applications.
To verify in case your employer participates in matching items, head to our Match Web page at [URL] to seek for your organization. Then, make your pledge on-line or by calling now at [station phone number]. Thanks for all of your assist, and let’s make this pledge drive one for the books!”
Phonathon Script: Template #2
“Good [Morning/Afternoon/Evening], [Recipient]! My title is [Name], and I’m calling on behalf of [Public Media Organization]. We’re reaching out to our valued supporters such as you right this moment to share an thrilling alternative to assist our station.
Do you know that your donations to [Public Media Organization] could also be eligible for a match out of your employer? That’s proper! 1000’s of corporations match workforce members’ items, doubling or typically tripling the worth of every greenback an worker donates.
In the event you present the title of your employer, I can do a fast search of our firm database to see if you happen to qualify for a match! Then, I’ll stroll you thru the method of giving and finishing the request course of to maximise your assist for our group.
Your generosity is instrumental in serving to us ship enriching content material to our group, and we deeply respect your dedication to [Public Media Organization]!”
Electronic mail: Template #3
Topic: Double your assist for public media like [Public Media Organization]
Expensive [Recipient],
I hope this electronic mail finds you properly. As a valued supporter of the [Public Media Organization] household, we needed to see if you happen to had been acquainted with company matching reward alternatives. If not, right here’s a quick overview:
Tons of companies double and even triple their workers’ contributions to causes like ours. This implies each greenback you give might be matched by your employer, successfully doubling the impression of your assist for our programming and group initiatives.
? Right here’s how one can take part:
- Go to our donation web page at [URL] to make your contribution.
- Examine in case your employer provides an identical reward program on our web site search instrument: [URL]
- If eligible, submit an identical reward request to double your impression on our group.
Your ongoing generosity performs a vital position in sustaining our mission to supply and provide informative, entertaining, and enriching content material. Thanks for contemplating this chance to maximise your assist for [Public Media Organization]!
Heat regards,
[Name]
[Title/Position]
[Public Media Organization]
Tweet: Template #4
Thrilling information—your assist for [Public Media Organization] would possibly be capable of make a good greater impression! Because of company matching reward applications, 1000’s of donors’ items are matchable by their employers. See if your organization matches by utilizing the search instrument right here: [URL]
#MatchingGifts #DoubleYourImpact #NonprofitFundraising #CommunitySupport #PublicMedia
High tip: Benefit from the assets accessible to you! 360MatchPro customers are inspired to leverage the platform’s library of pre-written emails and pre-made graphic design templates to scale up their matching reward advertising and marketing efforts with ease.
Ultimate Ideas
Harnessing the ability of matching items presents a useful alternative for public media organizations. When built-in right into a fundraising technique successfully, broadcasters are outfitted to amplify impression, interact supporters, and in the end elevate programming. And this chance is solely anticipated to develop. Meaning now’s your likelihood to ramp up your efforts, put money into expertise, and drive extra matching items to completion.
Watch the video under to see how Maine Public has boosted matching items at their group by leveraging 360MatchPro!
Maine Public- Matching Reward Success with 360MatchPro from Double the Donation on Vimeo.
All in favour of extra suggestions and tips to drive matching items for public media teams like yours? Hold studying these further really helpful assets:
