2024 is already seeking to be a busy 12 months for charities, particularly on the subject of occasion fundraising. Whether or not you’re new to occasion fundraising or a seasoned professional, it’s the right time to get forward and begin planning for the remainder of the 12 months.
We’ve put collectively the Occasion Fundraising Information that will help you do exactly that! Our new final toolkit is packed stuffed with insights, greatest practices, stewardship ideas, and instruments to assist set your charity up for achievement and enhance your occasion fundraising all year long. Listed here are a few of our prime takeaways from the information.
Key Stats for Occasion Fundraising
- +13% pages created for 2023 vs. 2019
- +15% pages created for 2023 vs. 2022
- +30% extra donations for digital occasions in 2023 vs. 2022
It’s encouraging to see that almost all occasions have returned to pre-pandemic reputation ranges.
Working occasions proceed to be the most well-liked occasion class (42% of pages created on JustGiving) however walks and treks are rising in reputation too — one thing to remember as you intend your occasion calendar.
It’s no shock that digital occasions dipped post-pandemic, however we’ve seen progress on this space with a 19% year-on-year improve in 2023. This implies that digital occasions will proceed to play a job in the way forward for fundraising.
Planning Your Occasion
The Occasion Fundraising Information covers all the important thing elements of organising a stellar occasion marketing campaign on JustGiving and walks you thru our step-by-step guidelines for creating your occasion and optimising your timeline.
We advocate working backwards from the scheduled occasion date and begin fundraising as early as attainable. By encouraging earlier web page creation and activation amongst your fundraisers, you possibly can keep away from the flurry of eleventh-hour exercise and go on to boost extra for the occasion general.
Secrets and techniques to Success
Included within the Occasion Fundraising Information are a number of charity tales that define the steps they took to create profitable campaigns. Some top-level greatest practices to undertake when planning your occasion embody:
- Your current fundraisers can act as advocates and nano-influencers to your trigger and occasion. Encourage them to share their web page on social media as a part of a contest and attain new audiences to develop your occasion. Leverage supporter information from earlier occasions to create look-a-like lists for future outreach.
- Keep in contact along with your fundraisers to maintain them knowledgeable, engaged, and motivated, ensuring to congratulate them their coaching progress in addition to fundraising milestones.
- Thank and have fun your fundraisers and donors all through the marketing campaign. Combine this into your communications plan to develop stronger, long-term relationships that might end in new or repeat supporters.
Your Go-To Information for the Busy 12 months Forward
We hope the step-by-step processes and inspirational examples included within the Occasion Fundraising Information will assist your charity navigate the dynamic panorama of occasion fundraising in 2024 and past.
Obtain your copy of the Occasion Fundraising Information at the moment and begin in your charity’s journey in the direction of occasion fundraising success.
