For years, the narrative surrounding monetary fraud has usually centered on older adults as the first targets. Nonetheless, current knowledge paints a special image, as youthful adults have develop into an outsized proportion of these affected. That is pushed, partly, by the net habits of youthful generations, the place their familiarity with digital platforms makes them higher targets of scams.
“Youthful adults usually consider tech savviness equals rip-off immunity,” Adewale Adeife, a senior cybersecurity guide at EY, advised Investopedia. “That overconfidence lowers their guard and makes them ideally suited targets for fast-money schemes,”
On this article, we spotlight the kinds of scams that concentrate on completely different age teams and the psychological elements that make youthful adults significantly vulnerable.
Key Takeaways
- U.S. Federal Commerce Fee knowledge reveals that younger adults lose cash to scams at almost twice the speed of older adults, upending typical fraud stereotypes.
- Youthful adults primarily encounter on-line scams like faux purchasing websites, cryptocurrency fraud, and job supply schemes through social media.
Age-Based mostly Vulnerabilities: Delusion vs. Knowledge
For years, typical knowledge prompt older adults have been the first victims of economic fraud. Nonetheless, current analysis emphasizes a recurring discovering in recent times: youthful adults are dropping cash to fraud at charges that outpace those that are older, even because the “success” charge for rip-off artists (these the place cash is gained) is rising for all age teams.
Nonetheless, scammers are working to reap the benefits of on-line habits, social behaviors, funds, and psychology, all of that are affected by age. FTC knowledge reveals that in 2024, 44% of individuals ages 20 to 29 who reported fraud had monetary losses, in contrast with 24% amongst these aged 70 to 79. Equally, a 2024 PYMTS Intelligence and Featurespace research discovered that 83% of younger adults have been deceived at the very least as soon as by a suspicious hyperlink in a message, with 39% of millennials and 36% of Gen Z reporting family losses to scams in contrast with solely 19% of Child Boomers and older adults.
Tip
Fraudsters are taking cash from folks of all demographics, and nobody is simply too “savvy” to keep away from being amongst those that are subsequent. In a single 12 months alone, from 2023 to 2024, in line with FTC knowledge, the share of frauds the place cash was turned over rose 40%.
Digital Natives, Digital Prey
Whereas younger individuals are usually referred to as “digital natives,” this familiarity with know-how would not translate to some type of rip-off immunity. A March 2025 research Instagram customers between 16 and 29 discovered that frequent social media use usually results in “fast, instinctive selections as a substitute of systematically evaluating dangers,” Jennifer Klütsch, one among its authors, advised the Wall Road Journal.
The research additionally discovered that youthful individuals are each extra prone to belief a sender they acknowledge with out scrutinizing suspicious hyperlinks and to make impulsive selections pushed by worry of lacking out on social experiences. This vulnerability aligns all too properly with scammers’ techniques. Klütsch and her colleagues’ work, constructing on earlier analysis, discovered that messages from followers (versus non-followers) and messages providing social alternatives (in contrast with fake job or relationship prospects) considerably elevated younger folks’s susceptibility to phishing, the place scammers impersonate respectable senders in emails and texts.
“Social media is valued as a trusted and habitually-used setting, [and] its design makes it additionally inherently conducive to the effectiveness of [social engineering] assaults,” Klütsch and her colleagues concluded.
Varieties of Scams Focusing on the Younger
Younger adults face explicit scams tailor-made to their digital habits and life stage:
- Employment scams: “We’re seeing an increase in job supply scams, the place faux recruiters ask for coaching charges,” Adeife mentioned. Different frequent techniques embody faux test schemes the place victims deposit fraudulent checks and switch cash for “coaching” or “tools.”
- On-line buy scams: Younger financial institution clients are greater than twice as possible to make use of bank cards to pay scammers as these over 40. The highest merchandise used embody occasion tickets, salon providers, jewellery, clothes, and eyewear.
- Cryptocurrency scams: Cryptocurrency fraud is among the many most remunerative for rip-off artists, with a “success” charge of 60% when concentrating on the younger.
- Social media scams: Social media platforms have develop into major arenas for fraud concentrating on youthful adults. “[Scammers] pose as influencers or associates, including urgency with faux threats like ‘Your account will probably be closed,’” Adeife mentioned. Since 69% of Gen Z declare to be “at all times related” to the web (in contrast with 32% of Child Boomers), scammers have way more entry to them than with different generations. As well as, on platforms like Instagram, messages from supposed followers can exploit customers’ belief within the platform itself.
The Backside Line
“Younger adults are a vulnerable consumer group, susceptible to be focused by phishers who exploit their wants and expectations,” Klütsch and her colleagues wrote within the March 2025 research. This accessibility for scamsters working worldwide implies that youthful adults are being defrauded at charges far larger than different generations. “Many individuals assume scams principally have an effect on older adults,” the FTC has famous. “However experiences to the FTC…inform a special story: anybody could be scammed.”