Copenhagen-based All Gravy has raised €2.6 million in its Seed funding spherical to scale its Gen Z-first, AI-powered platform for frontline staff, accelerating UK enlargement after signing main manufacturers like Dishoom, Pizza Pilgrims, Sincere Burgers and Ottolenghi.
The funding spherical was co-led by Scale Capital and Moonfire Ventures, with participation from different distinguished traders together with Nordic Makers’ Alexander Aghassipour (Co-founder of Zendesk), Jeppe Rindom (Co-founder of Pleo) and Fredrik Hjelm (Co-founder of Voi).
“It’s insane that in 2025, we’re nonetheless forcing workers to obtain seven (horrible) apps simply to pour a pint,” says Jonatan Rasmussen, CEO and Co-founder of All Gravy. “This has to alter, and fortuitously we’re experiencing that lots of the largest corporations are able to prioritise it when the fitting resolution is offered to them.”
All Gravy is an all-in-one worker app that helps retailers & eating places streamline communications, operations and studying. Based in 2020 by Jonatan Mark Rasmussen and Kristian Lundager, All Gravy has reportedly grown over 3x income within the final 12 months and is being makes use of by greater than 1k outlets and eating places the world over.
Based on All Gravy, frontline industries are struggling. Rising labour prices, excessive worker turnover, and outdated tech are making it tougher than ever to draw and retain workers. Whereas most corporations nonetheless depend on clunky workforce instruments, All Gravy goals to carry AI into the office to boost productiveness, streamline operations, and create a greater expertise for frontline groups.
“Folks need tech to be easy, whether or not they work in hospitality or at Google,” continues Rasmussen. “Gen Z is used to TikTok, Instagram, and ChatGPT, however after they enter the workforce, they’re met with outdated pen and paper in eating places and retail shops. We’re constructing tech that augments human intelligence, by growing and coaching it on the particular points that come up at every particular person buyer and adapting to the wants of the workers.”
All Gravy collects knowledge via all elements of a hospitality enterprise and makes use of AI to boost productiveness and increase decision-making. With the All Gravy AI assistant, frontline staff get an “endlessly affected person and skilled colleague at their fingertips“. Over time, taking in knowledge from throughout the workspace, the AI will begin to additionally act because the managers’ skilled advisor.
Mattias Ljungman, Companion at Moonfire, says: “We again corporations that don’t simply improve current options however essentially reshape industries. All Gravy is doing precisely that for frontline work. AI isn’t just one other wave of innovation; it’s a transformative drive on par with the web, redefining effectivity, decision-making, and human-machine collaboration.
“We’ve discovered a workforce that has harnessed AI’s full potential to construct an clever, intuitive product that clients love. Their early traction isn’t simply spectacular – it’s proof that AI-driven options are setting a brand new commonplace for the way forward for work.”
Judith Schrader, Investor at Scale Capital, provides: “Frontline work is without doubt one of the final main industries but to be remodeled by AI. Jonatan and his workforce have constructed one thing that’s already making an actual impression, and we imagine they’ve the potential to outline this class.”
With contemporary funding in place, All Gravy is constant to scale throughout the UK, bringing AI-powered workforce administration to companies searching for a greater method to interact and retain their groups.
“Six months in the past, the most important UK corporations wouldn’t choose up the cellphone once we known as. Now they’re calling us,” concludes Rasmussen. “We wish to be the default AI-powered individuals working system for frontline staff. The service trade is at a breaking level. We’re right here to repair it.”
