Welcome everybody! Welcome to the 383rd episode of the Monetary Advisor Success Podcast!
My visitor on at this time’s podcast is Troy Sharpe. Troy is the Founder and CEO of Oak Harvest Monetary Group, an RIA primarily based in Houston, Texas, that oversees roughly $750 million in belongings beneath administration for about 1,000 consumer households.
What’s distinctive about Troy, although, is how his agency’s emphasis on driving natural progress via a multi-pronged advertising technique, together with a radio present, in-person seminars, and most substantively and scalably, a YouTube channel, that has allowed the agency to develop its AUM from $85 million to $750 million throughout simply the previous 5 years.
On this episode, we discuss in-depth about Troy’s strategy to advertising, from how his agency has constructed a robust prospect pipeline partially by taking instructional matters he lined in his seminars and turning them into YouTube movies aimed toward his agency’s goal consumer of pre-retirees and retirees, why Troy usually doesn’t challenge quick calls to motion throughout these movies to get prospects, as a substitute preferring to construct belief with viewers over time and offering them a path of breadcrumbs to seek out their manner again to the advisory agency after they’re prepared, and the way Troy constructions his advertising efforts into what he characterizes as brief, medium, and long-term advertising initiatives, for which he targets an general ROI of producing 3 occasions the {dollars} in new income for each advertising greenback spent.
We additionally speak about how Troy’s agency has employed plenty of advertising professionals to enhance the efficiency of its advertising campaigns, how Troy has additionally grown his advisor workers to satisfy the wants of the quickly increasing consumer base, and adopted a 3-advisor pods strategy to make sure shoppers have touchpoints with a number of advisors (and that advisors can focus their work on what they do finest), and the way Troy created a system for his agency known as the “Retirement Success Plan” that encompasses their strategy to dynamic retirement revenue planning, incorporating each a consumer’s willingness and capability to take threat, after which producing a spending plan that adapts (and that the agency displays) over time.
And make certain to hearken to the tip, the place Troy explains why he believes that his agency’s capacity to speak in a jargon-free manner that prospects can relate to is what’s actually driving his agency’s progress (throughout all of the in-person, radio, and video channels it markets in direction of), how Troy discovered endurance and the should be extra measured when committing to a brand new advertising technique that typically takes 6-12 months to actually begin to pan out, and the way Troy’s fixed progress focus has usually led to quite a lot of self-doubt over whether or not he was over-investing and nonetheless not attending to the place he wished to be, and the way the ebook “The Hole and the Acquire” helped to construct extra appreciation for a way far the agency has already come.
So, whether or not you are fascinated by studying about leveraging YouTube movies to drive consumer progress, how one can measure advertising effectivity and set objectives for the output of promoting spend or how one can handle a quickly rising agency, then we hope you take pleasure in this episode of the Monetary Advisor Success podcast, with Troy Sharpe.
