So that you wish to stage up your charity’s London Marathon fundraising recreation.
Possibly you didn’t attain your goal final yr. Or possibly you simply wish to goal increased in 2025: extra fundraisers, extra donations, extra money raised to your mission.
Leukaemia Care is a nationwide charity that helps help folks and their households affected by blood most cancers diagnoses.
In 2024’s London Marathon, the charity ran a marketing campaign that…
- Obtained over 800 functions, with 253 runners participating on the day
- Raised £687,000+
- And achieved a median Fundraising Web page worth of £2,719
Excellent! However what sort of a crew does it take to do THAT?
It’s one individual. Senior Occasions Fundraising Officer Zoe Makings is the core member, often getting assist from colleagues. And whereas this can be a testomony to how success like that is doable to your charity, we predict you’ll have much more confidence after you learn their methods.
So how’d they do it? The charity’s Head of Fundraising Hayley Wessier and Senior Occasions Fundraising Officer Zoe Makings shared how they broke their very own document in 2024 – learn on to search out out.
3 methods Leukaemia Care achieved fundraising success in London Marathon
Construct a strong fundraiser screening course of
Whereas Leukaemia Care’s marketing campaign met its goal in 2023, they struggled filling out their crew, had a excessive dropout price mid-campaign, and had some fundraisers increase tons whereas others didn’t meet their objective.
To enhance, the crew constructed a screening course of to make sure extra devoted fundraisers.
Upon making use of for a spot, runners wanted to have a plan for his or her fundraising or verify they’d pay the cash themselves. In the event that they had been profitable, they’d two weeks to arrange a JustGiving Fundraising Web page or else they’d lose their place.
“Our supporters most well-liked utilizing JustGiving – they trusted the platform and had been extra aware of it.”
LEUKAEMIA CARE
Guarantee fundraisers know what’s anticipated
Studying from the earlier yr, the crew made their milestones and deadlines clearer, so fundraisers knew what they had been answerable for.
“We introduced in using docusign to make sure folks learn and understood the [Terms & Conditions]. A number of locations to signal ensured [people understood] issues akin to dropping out, milestones, and expectations.”
LEUKAEMIA CARE
The crew additionally made cellphone calls to fundraisers who had been caught with their fundraising or behind on assembly their fundraising milestones to assist them alongside.
| Charities that begin early increase extra! Our London Marathon hub is constructed particularly for charities. Create your JustGiving Marketing campaign Web page in just a few steps, get skilled assets, and begin fundraising now for London Marathon 2025. Go to the London Marathon Fundraising Hub |
Preserve momentum with constant communication
Leukaemia Care used e mail as a major sort of communication methodology (Zoe emailing runners manually in Outlook). However they went far past this to construct belief and keep related within the minds of their fundraisers. Right here’s are the opposite communication channels the charity used:
- A personal fundraiser Fb Group. First-time runners particularly cherished the neighborhood side of this. The charity used their Group to maintain the dialog going, run polls, and test in with their crew with updates and help.
- Customised fundraiser assets. Zoe stated, “We have now digital assets on our web site like sponsorship varieties, bake sale packs, quiz night time packs, A-Z fundraising concepts, and much extra.” The charity additionally sends supplies upon request, like assortment packing containers, leaflets, and banners.
- Fundraiser competitions. To encourage early fundraising, the charity held a contest the place everybody who raised £1000 by November would win a branded steel water bottle.
- A dwell occasion. The charity’s dwell occasion helped fundraisers meet one another and the charity’s crew. “Our fundraisers cherished having a digital occasion within the months earlier than London Marathon. We had a working coach to talk the previous 2 years, and this has actually made a distinction.”
- A race day cheer level. Leukaemia Care exhibits as much as the marathon and cheer their runners on!
- A digital certificates. Folks like to be recognised. Zoe arranges for fundraisers to obtain certificates, and high fundraisers obtain trophies with their title and the quantity they raised as soon as they full the marathon.
Add slightly extra to your software course of. Give a bit of additional help. It’s wonderful what going the additional mile can do to your charity.
Leukaemia Care raised greater than £687,000 of their London Marathon marketing campaign, with a median Fundraising Web page worth of £2,719. We often inform charities to goal for a median of £2,500 – so this actually knocked it out of the park!
Methods JustGiving will assist your charity increase extra in London Marathon 2025
At JustGiving, we do all the pieces we are able to to assist your charity increase extra in London Marathon. In spite of everything, charities utilizing JustGiving raised a record-breaking £42 million in 2024, and we’re aiming to assist increase that even increased in 2025.
An important first step to elevating extra in London Marathon, is early web page creation. We’ve obtained some thrilling giveaways, incentives, and tips up our sleeves that can assist you encourage fundraisers to set their pages up as early as doable.
Right here’s a preview of only a few factor now we have plans and how one can get forward in your fundraising:
- Encourage web page creation as quickly as you’ve accepted your runners
Launching in June, we’ll give 4,000 London Marathon runners a £5 donation once they create their fundraising web page on JustGiving.
- Enhance your activation price and incentivise runners to create their web page
We’ll give three £2,000 donations away every month (September – November) to London Marathon runners who obtain a donation on JustGiving.
- Preserve momentum and encourage fundraising latecomers to get began
Launching early 2025, we’ll give away £100 per week (till occasion day) to a London Marathon fundraiser utilizing JustGiving. The extra donations they obtain, the extra possibilities to win in our weekly draw.
- Runna teaching app
Runna is the UK’s no. 1 rated working teaching app. With the JustGiving x Runna partnership, JustGiving fundraisers can get two weeks free, plus a £10 donation to their Fundraising Web page!
- Our London Marathon fundraising useful resource library
On our London Marathon fundraising hub, the place runners can get linked with others, discover ways to increase extra money, and see examples of others’ success.
Plus extra to return!
And naturally, you and your supporters deserve the very best, so we’ve obtained the fundamentals lined too:
- Uninterrupted entry to your charity account
- All the time-on web page creation + checkout optimisation
- Fundraising stewardship for runners
- Knowledgeable recommendation and help for charities on the JustGiving Weblog
And we present up when your supporters want us most. We’re there on race day, yearly, cheering your runners on, and we are able to’t wait to be again in 2025.
Create your charity’s London Marathon 2025 Marketing campaign Web page now
Charities used JustGiving to lift over £42 million for his or her causes in London Marathon 2024. Begin elevating cash now with the world’s most trusted platform.
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